China's native advertising market revenue 2013-2020

Native advertising and creative marketing content have become more effective marketing methods among the young Chinese consumers. In 2017, the market revenue of China's native advertising industry reached 171.7 billion yuan, accounting for 45.8 percent of the total online advertising revenue. The native advertising sector was projected to generate almost 447 billion yuan revenue in 2020.

Annual revenue of the native advertising market in China from 2013 to 2020

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Source

Release date

May 2019

Region

China

Survey time period

2013 to 2017

Supplementary notes

*Estimate.
Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euro (as of November 2019).

Revenue of native advertising includes the revenue of search advertising, news feed advertising, video native advertising, recommendations, lock screen and other forms of native advertising. The calculation excludes the revenue of advertising mainly with native content, such as broadcasting, deep placement, advertorials, We Media promotion, prop placement, etc.

Statistical caliber of the revenue of native advertising is the actual revenue of media native advertising, without considering the errors due to seasonal fluctuations in financial reports of the enterprises.

The data are calculated based on the financial results published by related enterprises and interviews with experts in iResearch statistical model.

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