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Popularity of programmatic media buying among U.S. marketers 2017

Published by A. Guttmann, Oct 1, 2018
The statistic shows information on the share of marketing professionals who bought media programmatically in the United States as of July 2017. During the survey, 85 percent of client-side marketers said their company was involved in programmatic buying.

Share of marketing professionals who bought media programmatically in the United States as of July 2017

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Release date

December 2017

Region

United States

Survey time period

June and July 2017

Number of respondents

149 respondents

Special properties

among client-side marketers

Supplementary notes

Question: Is your company currently conducting programmatic initiatives, either in-house or with an agency?

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