Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Media budgets in the U.S. 2021, by purchase model

Published by Statista Research Department, Apr 12, 2021
During a November 2020 survey carried out among brand and agency media planners and buyers, as well as marketers in the United States, it was found that on average, the respondents were planning to devote 54 percent of their media budgets to programmatically purchased media; 46 percent of media budgets would be spent on media bought directly.

Distribution of media budgets in the United States in 2021, by purchase model

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account
$39 $59 per month *
in the first 12 months
View for free
33% discount until Oct 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

© Statista 2021
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

December 2020

Region

United States

Survey time period

November 12 to 30, 2020

Number of respondents

135 respondents

Special properties

among brand and agency media planners and buyers, as well as marketers

Supplementary notes

Original question: "Please identify the percent share of your 2021 budget for your previously stated brand(s) by each of the following BUY TYPES"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Programmatic advertising worldwide"

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Programmatic advertising worldwideGlobal advertising marketProgrammatic advertising in the UKAdvertising agenciesMarketing technology
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu