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Popularity of programmatic media buying among U.S. marketers 2017
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Popularity of programmatic media buying among U.S. marketers 2017
Share of marketing professionals who bought media programmatically in the United States as of July 2017
by A. Guttmann,
last edited
Oct 1, 2018
The statistic shows information on the share of marketing professionals who bought media programmatically in the United States as of July 2017. During the survey, 85 percent of client-side marketers said their company was involved in programmatic buying.
Share of marketing professionals who bought media programmatically in the United States as of July 2017
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by A. Guttmann,
last edited
Oct 1, 2018
The statistic shows information on the share of marketing professionals who bought media programmatically in the United States as of July 2017. During the survey, 85 percent of client-side marketers said their company was involved in programmatic buying.
- Show sources information
- Show publisher information
- Release date
- December 2017
- Region
- United States
- Survey time period
- June and July 2017
- Number of respondents
- 149 respondents
- Special properties
- among client-side marketers
- Supplementary notes
- Question: Is your company currently conducting programmatic initiatives, either in-house or with an agency?
Source
- Show sources information
- Show publisher information
- Release date
- December 2017
More information
- Region
- United States
- Survey time period
- June and July 2017
- Number of respondents
- 149 respondents
- Special properties
- among client-side marketers
- Supplementary notes
- Question: Is your company currently conducting programmatic initiatives, either in-house or with an agency?
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Programmatic display ad spending in the U.S. 2013-2020
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Statistics on "Programmatic advertising"
- Overview
The most important statistics
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Share of marketing professionals who bought media programmatically in the United States as of July 2017Popularity of programmatic media buying among U.S. marketers 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by channel
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018
- Mobile programmatic
The most important statistics
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Mobile programmatic display ad spend in the U.S. 2014-2019
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019Share of programmatic in mobile display ad spend in the U.S. 2014-2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019Mobile programmatic display ad spend growth in the U.S. 2014-2019
- What are the pain points that inhibit adoption of mobile programmatic?Obstacles to adoption of mobile programmatic advertising worldwide 2016
- What goals are you trying to achieve via mobile programmatic advertising today?Goals of mobile programmatic advertising worldwide 2016
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?Targeting parameters of mobile programmatic advertising worldwide 2016
- Video programmatic
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017Share of programmatic in digital video ad spend in the U.S. 2013-2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018Programmatic digital video ad spend growth in the U.S. 2014-2018
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- What do you see as the most significant challenges to programmatic video in 2016?Most significant challenges to programmatic video advertising worldwide 2016
- Programmatic & addressable TV
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019Programmatic TV ad spend growth in the U.S. 2015-2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Programmatic ad fraud
The most important statistics
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)Digital ad fraud losses worldwide 2018-2022
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)Digital ad fraud losses in the U.S. 2011-2021
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industryGlobal programmatic ad fraud rates in Q1 2017, by vertical
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browserGlobal programmatic ad fraud rates in Q1 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017Global programmatic ad fraud rates in Q1 2017, by country
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by sourceShare of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017Actions ensuring quality of programmatic ads among marketers in North America 2017
- Header bidding
The most important statistics
- Share of publishers doing header bidding in the United States as of November 2017Share of publishers using pre-bidding solutions in the U.S. 2017
- Share of publishers doing header bidding in the United States as of November 2017, by typeShare of publishers using pre-bidding solutions in the U.S. 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017Leading pre-bid solutions providers used by publishers in the U.S. 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by deviceMonetized header bidding ad impression volume growth worldwide 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by regionMonetized mobile web header bidding ad impressions worldwide 2017-2018, by region
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: use of data management platforms among advertisers 2018
- Italy: yoy percentage change in digital advertising companies turnover 2015-2017
- Key impacts of programmatic advertising investments among publishers in Europe 2016
- Media buying revenue of U.S. advertising agencies 2010-2017
- Key barriers to programmatic ad investment in Central and Eastern Europe 2016
- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
- Perception of programmatic advertising among advertisers in Norway 2017, by statement
- Key reasons to invest in programmatic advertising in Southern Europe 2016
- Survey on use of programmatic advertising in Norway 2017, by degree of implementation
- Key reasons to invest in programmatic advertising in Western Europe 2016
- Expected increase in programmatic advertising in Europe 2016, by stakeholder type
- Key impacts of programmatic advertising investments among agencies in Europe 2016
- Key reasons to invest in programmatic advertising in Northern Europe 2016
- Programmatic advertising strategy of publishers in Western Europe 2016
- Key reasons to invest in programmatic advertising in Central and Eastern Europe 2016
- Industry revenue of “media buying agencies“ in the U.S. 2011-2023
- Most important data innovations for media planning and media buying in Europe 2017
- Programmatic buying benefits according to U.S. marketers 2014
- Revenue of media buying agencies in the U.S., 2008-2013
- Online purchases share of sports-related media Japan 2016 by gender
Studies
- Programmatic advertising
- Attitudes Towards Programmatic Advertising 2018
- Attitudes towards Programmatic Advertising in Europe 2015
- Attitudes Towards Programmatic Advertising October 2016
- Attitudes Towards Programmatic Advertising June 2016
- Advanced TV Trends
- Programmatic Advertising: le dinamiche del mercato
- Digital advertising in Europe
- Advertising in Japan
- Digital Advertising 2020
- 2014 U.S. State of the Video Industry Report
- 2014 Australian State of the Video Industry Report
- Media Economy Report, Vol. 4
- La Industria Publicitaria y su impacto en la economía uruguaya 2018
- Q4 2017 Quarterly Mobile Index
Statistics on "Programmatic advertising"
- Programmatic ad spending worldwide 2017-2019
- Programmatic display ad spending in the U.S. 2013-2020
- Popularity of programmatic media buying among U.S. marketers 2017
- Share of U.S. marketers spending most on programmatic ads 2017, by medium
- Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018
- Types of programmatic advertising bought by marketers in the U.S. 2017
- Marketing capabilities of U.S. companies 2016
- Buyers' attitudes towards programmatic advertising in the U.S. 2017
- Perceived ROI level from digital marketing channels worldwide 2017
- Factors hindering adoption of mobile programmatic advertising worldwide 2016
- Mobile programmatic display ad spend in the U.S. 2014-2019
- Share of programmatic in mobile display ad spend in the U.S. 2014-2019
- Mobile programmatic display ad spend growth in the U.S. 2014-2019
- Obstacles to adoption of mobile programmatic advertising worldwide 2016
- Goals of mobile programmatic advertising worldwide 2016
- Targeting parameters of mobile programmatic advertising worldwide 2016
- Programmatic digital video ad spend in the U.S. 2013-2020
- Share of programmatic in digital video ad spend in the U.S. 2013-2017
- Programmatic digital video ad spend growth in the U.S. 2014-2018
- Shift in advertising budgets worldwide to programmatic video 2016
- Most significant challenges to programmatic video advertising worldwide 2016
- Programmatic TV ad spend in the U.S. 2015-2020
- Share of programmatic in TV ad spend in the U.S. 2015-2019
- Programmatic TV ad spend growth in the U.S. 2015-2019
- Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Benefits of programmatic TV advertising in the U.S. 2016
- Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV ad spend in the U.S. 2015-2020
- Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Addressable TV benefits according to U.S. marketers 2017
- Addressable TV usage obstacles according to U.S. marketers 2017
- Digital ad fraud losses worldwide 2018-2022
- Digital ad fraud losses in the U.S. 2011-2021
- Global programmatic ad fraud rates in Q1 2017, by vertical
- Global programmatic ad fraud rates in Q1 2017, by browser
- Global programmatic ad fraud rates in Q1 2017, by country
- Share of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Actions ensuring quality of programmatic ads among marketers in North America 2017
- Share of publishers using pre-bidding solutions in the U.S. 2017
- Share of publishers using pre-bidding solutions in the U.S. 2017, by type
- Leading pre-bid solutions providers used by publishers in the U.S. 2017
- Monetized header bidding ad impression volume growth worldwide 2018, by device
- Monetized mobile web header bidding ad impressions worldwide 2017-2018, by region
- Italy: use of data management platforms among advertisers 2018
- Italy: yoy percentage change in digital advertising companies turnover 2015-2017
- Key impacts of programmatic advertising investments among publishers in Europe 2016
- Media buying revenue of U.S. advertising agencies 2010-2017
- Key barriers to programmatic ad investment in Central and Eastern Europe 2016
- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
- Perception of programmatic advertising among advertisers in Norway 2017, by statement
- Key reasons to invest in programmatic advertising in Southern Europe 2016
- Survey on use of programmatic advertising in Norway 2017, by degree of implementation
- Key reasons to invest in programmatic advertising in Western Europe 2016
- Expected increase in programmatic advertising in Europe 2016, by stakeholder type
- Key impacts of programmatic advertising investments among agencies in Europe 2016
- Key reasons to invest in programmatic advertising in Northern Europe 2016
- Programmatic advertising strategy of publishers in Western Europe 2016
- Key reasons to invest in programmatic advertising in Central and Eastern Europe 2016
- Industry revenue of “media buying agencies“ in the U.S. 2011-2023
- Most important data innovations for media planning and media buying in Europe 2017
- Programmatic buying benefits according to U.S. marketers 2014
- Revenue of media buying agencies in the U.S., 2008-2013
- Online purchases share of sports-related media Japan 2016 by gender
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