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Media budgets in the U.S. 2021, by purchase model

Distribution of media budgets in the United States in 2021, by purchase model

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Source

Release date

December 2020

Region

United States

Survey time period

November 12 to 30, 2020

Number of respondents

135 respondents

Special properties

among brand and agency media planners and buyers, as well as marketers

Supplementary notes

Original question: "Please identify the percent share of your 2021 budget for your previously stated brand(s) by each of the following BUY TYPES"

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