During a November 2020 survey carried out among brand and agency media planners and buyers, as well as marketers in the United States, it was found that on average, the respondents were planning to devote 54 percent of their media budgets to programmatically purchased media; 46 percent of media budgets would be spent on media bought directly.
Distribution of media budgets in the United States in 2021, by purchase model
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IAB (U.S.). (December 15, 2020). Distribution of media budgets in the United States in 2021, by purchase model [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/679119/programmatic-buying-agencies-usa/
IAB (U.S.). "Distribution of media budgets in the United States in 2021, by purchase model." Chart. December 15, 2020. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/679119/programmatic-buying-agencies-usa/
IAB (U.S.). (2020). Distribution of media budgets in the United States in 2021, by purchase model. Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/679119/programmatic-buying-agencies-usa/
IAB (U.S.). "Distribution of Media Budgets in The United States in 2021, by Purchase Model." Statista, Statista Inc., 15 Dec 2020, https://www.statista.com/statistics/679119/programmatic-buying-agencies-usa/
IAB (U.S.), Distribution of media budgets in the United States in 2021, by purchase model Statista, https://www.statista.com/statistics/679119/programmatic-buying-agencies-usa/ (last visited July 05, 2022)
