During a November 2020 survey carried out among brand and agency media planners and buyers, as well as marketers in the United States, it was found that on average, the respondents were planning to devote 54 percent of their media budgets to programmatically purchased media; 46 percent of media budgets would be spent on media bought directly.
Distribution of media budgets in the United States in 2021, by purchase model
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Italy: yoy percentage change in digital advertising companies turnover 2015-2017
- Italy: use of data management platforms among advertisers 2018
- Perception of programmatic advertising among advertisers in Norway 2017, by statement
- Italy: relationship between media agencies and advertisers 2018
- Marketing agencies in North America: popularity of media vendor rebates 2015
- Marketing agencies in North America: disclosing media vendor rebates 2015
- Challenges of programmatic purchasing of advertising in Finland in 2015
- Forecast on market share of programmatic video advertising in Germany 2012-2020
- Argentina: programmatic ad CTR 2018
- Data sources used for programmatic campaigns in Europe 2021
- Ecuador: programmatic ad spend 2012-2021, by deal
- Puerto Rico: programmatic ad spend 2016-2021
- Ecuador: programmatic ad spend 2012-2021, by format
- Industry revenue of “media buying agencies“ in New Jersey 2012-2024
- Industry revenue of “media buying agencies“ in Texas 2012-2024
- Industry revenue of “media buying agencies“ in Ohio 2012-2024
- Industry revenue of “media buying agencies“ in California 2012-2024
IAB (U.S.). (December 15, 2020). Distribution of media budgets in the United States in 2021, by purchase model [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/679119/programmatic-buying-agencies-usa/
IAB (U.S.). "Distribution of media budgets in the United States in 2021, by purchase model." Chart. December 15, 2020. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/679119/programmatic-buying-agencies-usa/
IAB (U.S.). (2020). Distribution of media budgets in the United States in 2021, by purchase model. Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/679119/programmatic-buying-agencies-usa/
IAB (U.S.). "Distribution of Media Budgets in The United States in 2021, by Purchase Model." Statista, Statista Inc., 15 Dec 2020, https://www.statista.com/statistics/679119/programmatic-buying-agencies-usa/
IAB (U.S.), Distribution of media budgets in the United States in 2021, by purchase model Statista, https://www.statista.com/statistics/679119/programmatic-buying-agencies-usa/ (last visited July 05, 2022)