In the second half of 2023, mobile app display advertising had the highest viewability rate among all measured formats in the United States, at 83.8 percent. In other words, 83.8 percent of static display ads displayed on mobile platforms in the country were in view in the measured period.
Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device
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MarketingCharts. (May 1, 2024). Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1121551/digital-ads-viewability-us-format/
MarketingCharts. "Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device." Chart. May 1, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1121551/digital-ads-viewability-us-format/
MarketingCharts. (2024). Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1121551/digital-ads-viewability-us-format/
MarketingCharts. "Digital Advertising Viewability Rates in The United States from 1st Half 2020 to 2nd Half 2023, by Format and Device." Statista, Statista Inc., 1 May 2024, https://www.statista.com/statistics/1121551/digital-ads-viewability-us-format/
MarketingCharts, Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device Statista, https://www.statista.com/statistics/1121551/digital-ads-viewability-us-format/ (last visited October 31, 2024)
Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device [Graph], MarketingCharts, May 1, 2024. [Online]. Available: https://www.statista.com/statistics/1121551/digital-ads-viewability-us-format/