Digital ad viewability rates in the U.S. 2020-2022, by format

Published by Statista Research Department, Jan 18, 2023
In the first half of 2022, mobile app display advertising had the highest viewability rate among all measured formats in the United States, at 87.7 percent. In other words, 87.7 percent of static display ads displayed on mobile platforms in the country were in view in the measured period.

Digital advertising viewability rates in the United States from 1st half 2020 to 1st half 2022, by format

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Release date

October 2022

Region

United States

Survey time period

H1 2020, H1 2021, and H1 2022

Supplementary notes

Figures for H1 2020 were retrieved from an earlier publication.

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Overview

8

Display advertising

8

Search advertising

7

Audio advertising

5

Social media advertising

5

In-game advertising

5

Consumer attitudes

6

Further related statistics

20

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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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