Digital ad viewability rates in the U.S. 2020-2023, by format

Digital advertising viewability rates in the United States from 1st half 2020 to 2nd half 2023, by format and device

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Release date

May 2024

Region

United States

Survey time period

H1 2020 to H2 2023

Supplementary notes

Figures for H1 2020, H1 2021, and H1 2022 were retrieved from an earlier publication.
Figure for H1 2023 not available.

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Statistics on " Digital advertising formats in the United States "

Other statistics that may interest you Digital advertising formats in the United States

Overview

7

Display advertising

7

Search advertising

8

Audio advertising

7

Social media advertising

7

Marketer insights

5

Consumer insights

5

Further related statistics

20

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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