In a survey conducted in April 2019, nine percent of male internet users in the United States said they felt that brands were taking advantage of them on social media. The same was true for seven percent of female survey participants. The average for all respondents was eight percent.
Share of online users in the United States who feel brands take advantage of them on social media as of April 2019, by gender
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Statistics on Social media marketing in the United States
Overview
5
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Usage
6
- Premium Statistic Social media marketing penetration in the U.S. 2013-2022
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- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic Importance of social media platforms in communications strategies U.S. 2020
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- Premium Statistic Content types valuable for social media marketing in the U.S. 2021
Budget & ROI
4
- Premium Statistic Share of digital in media budgets in the U.S. 2023, by format
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Effectiveness
8
- Premium Statistic Top channels to explain product benefits in the U.S. & Canada 2021
- Premium Statistic Ad media influencing purchase processes of U.S. social media users 2021
- Premium Statistic Ad types most effective in targeting U.S. social media users 2021
- Premium Statistic Information sources influencing purchase decisions in the U.S. 2021
- Premium Statistic Share of U.S. consumers influenced by social media ads 2020
- Premium Statistic Share of U.S. consumers influenced by social media ads 2021, by age
- Premium Statistic Effectiveness of social media marketing in the U.S. 2021
- Premium Statistic Most effective influencer content types in the U.S. 2021
Market leaders
5
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Most important social media platforms in communications content strategies U.S 2020
- Premium Statistic Leading social media used by small businesses for advertising in the U.S. 2021
- Premium Statistic Leading retail digital marketing platforms in the U.S. 2020
- Premium Statistic Most popular social media for influencer marketing in the U.S. 2021
Audience
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- Premium Statistic Social media platforms consumers want brands to use in the U.S. 2021
- Premium Statistic Features of social media marketing making a brand attractive in the U.S. 2021
- Premium Statistic Actions consumers take when they follow brands on social in the U.S. 2021
- Premium Statistic Ways consumers engage with brands on social media in the U.S. 2021
- Premium Statistic Brand social media actions influencing purchase decisions in the U.S. 2021
- Premium Statistic Leading channels to contact businesses for consumers in U.S. and Australia 2021
- Premium Statistic Influencer ad formats referred by U.S. social media users 2021
- Premium Statistic Trust in advertising in the U.S. 2021, by medium
Further related statistics
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- U.S. internet users feeling exploited by brands on social media 2019, by age
- U.S. internet users feeling exploited by brands on social media 2019, by ethnicity
- Social media use by businesses in the United Kingdom (UK) 2012-2018, by size
- Italy: social media usage among companies in the personal care industry 2017
- Social media use by businesses in the United Kingdom (UK) 2012-2018, by media type
- Italy: social media usage among companies in the large retail 2017
- Social media use by businesses in the United Kingdom (UK) 2013-18, by industry sector
- Influence of social media on U.S. consumer purchasing decisions 2018
- Share of Hungarian online shops using social media 2022, by platform
- Leading social challenges to travel agencies in the U.S. as of Q1 2014
- Activities managed by French holiday destinations on social media 2018
- Use of social media marketing among SMEs in the UK 2020
- Impact of social media influencers on purchasing Philippines 2020, by gender
- Willingness to buy a product endorsed by an influencer Philippines 2020, by age
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Statistics
- U.S. internet users feeling exploited by brands on social media 2019, by age
- U.S. internet users feeling exploited by brands on social media 2019, by ethnicity
- Social media use by businesses in the United Kingdom (UK) 2012-2018, by size
- Italy: social media usage among companies in the personal care industry 2017
- Social media use by businesses in the United Kingdom (UK) 2012-2018, by media type
- Italy: social media usage among companies in the large retail 2017
- Social media use by businesses in the United Kingdom (UK) 2013-18, by industry sector
- Influence of social media on U.S. consumer purchasing decisions 2018
- Share of Hungarian online shops using social media 2022, by platform
- Leading social challenges to travel agencies in the U.S. as of Q1 2014
- Activities managed by French holiday destinations on social media 2018
- Use of social media marketing among SMEs in the UK 2020
- Impact of social media influencers on purchasing Philippines 2020, by gender
- Willingness to buy a product endorsed by an influencer Philippines 2020, by age
- Influencers endorsing products purchased by consumers Indonesia 2020, by gender
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ThinkNow. (October 11, 2019). Share of online users in the United States who feel brands take advantage of them on social media as of April 2019, by gender [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/1081786/us-adults-feeling-exploited-by-brands-on-social/
ThinkNow. "Share of online users in the United States who feel brands take advantage of them on social media as of April 2019, by gender." Chart. October 11, 2019. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/1081786/us-adults-feeling-exploited-by-brands-on-social/
ThinkNow. (2019). Share of online users in the United States who feel brands take advantage of them on social media as of April 2019, by gender. Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/1081786/us-adults-feeling-exploited-by-brands-on-social/
ThinkNow. "Share of Online Users in The United States Who Feel Brands Take Advantage of Them on Social Media as of April 2019, by Gender." Statista, Statista Inc., 11 Oct 2019, https://www.statista.com/statistics/1081786/us-adults-feeling-exploited-by-brands-on-social/
ThinkNow, Share of online users in the United States who feel brands take advantage of them on social media as of April 2019, by gender Statista, https://www.statista.com/statistics/1081786/us-adults-feeling-exploited-by-brands-on-social/ (last visited March 23, 2023)
Share of online users in the United States who feel brands take advantage of them on social media as of April 2019, by gender [Graph], ThinkNow, October 11, 2019. [Online]. Available: https://www.statista.com/statistics/1081786/us-adults-feeling-exploited-by-brands-on-social/