Based on a report on the top 100 digital advertising agencies in the United Kingdom, the 10 leading companies dominate the market with an average income roughly 12 times higher than that of all other agencies. With a collective income of 185 million British pounds in 2019 the top ten nearly doubled their income growth within four years from 2016, far outstripping the rest of the industry which only grew by 37 percent within this time.
Leading digital ad agency growth in the United Kingdom (UK) from 2016 to 2019, by total income (in million GBP)
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Econsultancy. (October 11, 2019). Leading digital ad agency growth in the United Kingdom (UK) from 2016 to 2019, by total income (in million GBP) [Graph]. In Statista. Retrieved August 17, 2022, from https://www.statista.com/statistics/1094366/leading-digital-ad-agencies-income-uk/
Econsultancy. "Leading digital ad agency growth in the United Kingdom (UK) from 2016 to 2019, by total income (in million GBP) ." Chart. October 11, 2019. Statista. Accessed August 17, 2022. https://www.statista.com/statistics/1094366/leading-digital-ad-agencies-income-uk/
Econsultancy. (2019). Leading digital ad agency growth in the United Kingdom (UK) from 2016 to 2019, by total income (in million GBP) . Statista. Statista Inc.. Accessed: August 17, 2022. https://www.statista.com/statistics/1094366/leading-digital-ad-agencies-income-uk/
Econsultancy. "Leading Digital Ad Agency Growth in The United Kingdom (Uk) from 2016 to 2019, by Total Income (in Million Gbp) ." Statista, Statista Inc., 11 Oct 2019, https://www.statista.com/statistics/1094366/leading-digital-ad-agencies-income-uk/
Econsultancy, Leading digital ad agency growth in the United Kingdom (UK) from 2016 to 2019, by total income (in million GBP) Statista, https://www.statista.com/statistics/1094366/leading-digital-ad-agencies-income-uk/ (last visited August 17, 2022)