In 2019, more than half of the leading 100 UK digital advertising agencies were full service, contributing to 62 percent of the overall group income. Full service agencies also made up half of the top 10 digital advertising companies, which are a major growth driver within the industry. Amongst the leading full service agencies, Accenture Interactive dominated with an income of 370.5 million British pounds the past year followed by IBM iX and Cognizant Interactive.
Leading full service digital ad agencies in the United Kingdom (UK) in 2019, by income*
(in million GBP)
*Income: money retained from digital media clients, after rechargeable third-party costs. Figures taken from companies' most recent full year's accounts. **Estimated income based on available data and discussions with both companies. IBM numbers reflect only a portion of the company's consulting business.
Report based on top 100 UK digital advertising agencies 2019 Figures have been rounded
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Econsultancy. (October 11, 2019). Leading full service digital ad agencies in the United Kingdom (UK) in 2019, by income* (in million GBP) [Graph]. In Statista. Retrieved September 30, 2020, from https://www.statista.com/statistics/1095023/leading-uk-full-service-ad-agencies/
Econsultancy. "Leading full service digital ad agencies in the United Kingdom (UK) in 2019, by income* (in million GBP) ." Chart. October 11, 2019. Statista. Accessed September 30, 2020. https://www.statista.com/statistics/1095023/leading-uk-full-service-ad-agencies/
Econsultancy. (2019). Leading full service digital ad agencies in the United Kingdom (UK) in 2019, by income* (in million GBP) . Statista. Statista Inc.. Accessed: September 30, 2020. https://www.statista.com/statistics/1095023/leading-uk-full-service-ad-agencies/
Econsultancy. "Leading Full Service Digital Ad Agencies in The United Kingdom (Uk) in 2019, by Income* (in Million Gbp) ." Statista, Statista Inc., 11 Oct 2019, https://www.statista.com/statistics/1095023/leading-uk-full-service-ad-agencies/
Econsultancy, Leading full service digital ad agencies in the United Kingdom (UK) in 2019, by income* (in million GBP) Statista, https://www.statista.com/statistics/1095023/leading-uk-full-service-ad-agencies/ (last visited September 30, 2020)
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