Italian Facebook users were the least eager to accept the displayed advertising. A survey showed that 28 percent of them considered the advertising on Facebook very intrusive. 21 percent of Instagram users had the same opinion, while Snapchat users showed ones of the highest acceptance rate, as 67 percent of them did not perceive the advertising on the social network as intrusive.
Percentage points exceeding 100 percent are probably due to rounding.
The survey question was phrased by the source as follows: "Ritieni che la pubblicità all'interno di questi social network sia invasiva?"
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Osservatori Digital Innovation. (June 23, 2020). How intrusive is advertising in social media? [Graph]. In Statista. Retrieved July 04, 2022, from https://www.statista.com/statistics/1137287/opinions-on-intrusive-advertising-in-social-media-italy/
Osservatori Digital Innovation. "How intrusive is advertising in social media?." Chart. June 23, 2020. Statista. Accessed July 04, 2022. https://www.statista.com/statistics/1137287/opinions-on-intrusive-advertising-in-social-media-italy/
Osservatori Digital Innovation. (2020). How intrusive is advertising in social media?. Statista. Statista Inc.. Accessed: July 04, 2022. https://www.statista.com/statistics/1137287/opinions-on-intrusive-advertising-in-social-media-italy/
Osservatori Digital Innovation. "How Intrusive Is Advertising in Social Media?." Statista, Statista Inc., 23 Jun 2020, https://www.statista.com/statistics/1137287/opinions-on-intrusive-advertising-in-social-media-italy/
Osservatori Digital Innovation, How intrusive is advertising in social media? Statista, https://www.statista.com/statistics/1137287/opinions-on-intrusive-advertising-in-social-media-italy/ (last visited July 04, 2022)
