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Opinions on intrusive advertising in social media in Italy 2020, by platform

Published by Statista Research Department, Jan 14, 2021
Italian Facebook users were the least eager to accept the displayed advertising. A survey showed that 28 percent of them considered the advertising on Facebook very intrusive. 21 percent of Instagram users had the same opinion, while Snapchat users showed ones of the highest acceptance rate, as 67 percent of them did not perceive the advertising on the social network as intrusive.

How intrusive is advertising in social media?

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Source

In cooperation with
Osservatori Digital Innovation
Release date

June 2020

Region

Italy

Survey time period

2020

Special properties

social media users

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.
The survey question was phrased by the source as follows: "Ritieni che la pubblicità all'interno di questi social network sia invasiva?"

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