Italian Facebook users were the least eager to accept the displayed advertising. A survey showed that 28 percent of them considered the advertising on Facebook very intrusive. 21 percent of Instagram users had the same opinion, while Snapchat users showed ones of the highest acceptance rate, as 67 percent of them did not perceive the advertising on the social network as intrusive.
How intrusive is advertising in social media?
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Osservatori Digital Innovation. (June 23, 2020). How intrusive is advertising in social media? [Graph]. In Statista. Retrieved July 04, 2022, from https://www.statista.com/statistics/1137287/opinions-on-intrusive-advertising-in-social-media-italy/
Osservatori Digital Innovation. "How intrusive is advertising in social media?." Chart. June 23, 2020. Statista. Accessed July 04, 2022. https://www.statista.com/statistics/1137287/opinions-on-intrusive-advertising-in-social-media-italy/
Osservatori Digital Innovation. (2020). How intrusive is advertising in social media?. Statista. Statista Inc.. Accessed: July 04, 2022. https://www.statista.com/statistics/1137287/opinions-on-intrusive-advertising-in-social-media-italy/
Osservatori Digital Innovation. "How Intrusive Is Advertising in Social Media?." Statista, Statista Inc., 23 Jun 2020, https://www.statista.com/statistics/1137287/opinions-on-intrusive-advertising-in-social-media-italy/
Osservatori Digital Innovation, How intrusive is advertising in social media? Statista, https://www.statista.com/statistics/1137287/opinions-on-intrusive-advertising-in-social-media-italy/ (last visited July 04, 2022)