U.S. social media content format purchase influence 2017

Social media content formats that influence internet users in the United States to purchase a product as of April 2017

U.S. social media content format purchase influence 2017 This statistic ranks the social media content formats that influence internet users in the United States to purchase a product. According to the April 2017 findings, 86 percent of respondents stated that video content on social media influenced them to make a product purchase.
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Social media content formats that influence internet users in the United States to purchase a product as of April 2017

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Share of respondents
Video86%
Image78%
Text44%
Animated GIFs/images40%
Live stream40%
Share of respondents
Video86%
Image78%
Text44%
Animated GIFs/images40%
Live stream40%
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This statistic ranks the social media content formats that influence internet users in the United States to purchase a product. According to the April 2017 findings, 86 percent of respondents stated that video content on social media influenced them to make a product purchase.
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Release date
January 2018
Region
United States
Survey time period
April 2017
Age group
18 years and older
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