Reasons for buying an item endorsed by an influencer Vietnam 2023

Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023

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Release date

June 2023

Region

Vietnam

Survey time period

May 11 to 31, 2023

Number of respondents

1,888 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was:"Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase?"

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