According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 51 percent of respondents who had already purchased an item endorsed by an influencer in Vietnam stated that the reason for their purchase was that they were convinced by the promotion from the influencer. Meanwhile, 25 percent of them would have bought the product anyway, regardless of the endorsement.
Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023
Characteristic
Share of respondents
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Rakuten Insight. (June 12, 2023). Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023 [Graph]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/1201007/vietnam-reasons-for-buying-products-with-influencer-endorsement/
Rakuten Insight. "Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023." Chart. June 12, 2023. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/1201007/vietnam-reasons-for-buying-products-with-influencer-endorsement/
Rakuten Insight. (2023). Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023. Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/1201007/vietnam-reasons-for-buying-products-with-influencer-endorsement/
Rakuten Insight. "Reasons for Purchasing a Product Endorsed by An Influencer in Vietnam as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201007/vietnam-reasons-for-buying-products-with-influencer-endorsement/
Rakuten Insight, Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023 Statista, https://www.statista.com/statistics/1201007/vietnam-reasons-for-buying-products-with-influencer-endorsement/ (last visited September 14, 2024)
Reasons for purchasing a product endorsed by an influencer in Vietnam as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201007/vietnam-reasons-for-buying-products-with-influencer-endorsement/
