According to the results of a global survey of mobile users conducted in early 2019, 58 percent of respondents stated that they were prepared to share data on what mobile apps and websites they use to avoid paying for online content. However, 29 percent of respondents would have rather pay for content and not share their personal data.
Types of data global online consumers are prepared to share to avoid paying for content as of February 2019
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Consumers worldwide who read online consent notices entirely 2019
- U.S. internet users not sharing user data for targeted ads 2018, by age group
- U.S. internet users sharing user data for targeted ads 2018, by age group
- Gen Z attitudes to online advertising in the UK in 2020
- Comfort levels in sharing personal information online in the UK 2015-2017, by type
- French public opinion on marketing practices on e-commerce websites 2018
- Assessment of French about product suggestions on e-commerce websites by age 2018
- Latin America: public opinion on using big data to target online advertising 2017
- Russia: willingness to share personal information in exchange for benefits 2016
- Opinion of French about targeted advertisement on e-commerce websites by age 2018
- Germany: willingness to share personal information in exchange for benefits 2016
- Consumers willing to share connected car data by nonproprietary app 15
- Attitudes towards behavior tracking and data sharing with insurers in the UK 2015
- Motor insurance customers willing to share data with insurer Europe 2016, by country
- Share of Gen Y consumers who would consider buying insurance from GAFA worldwide 2016
- Frequency of pupils sharing personal information on the internet in Poland 2017
- Concerns on data sharing via connected vehicles in APAC 2020 by country
- Teads revenue 2016-2021
Ogury. (January 13, 2020). Types of data global online consumers are prepared to share to avoid paying for content as of February 2019 [Graph]. In Statista. Retrieved July 02, 2022, from https://www.statista.com/statistics/1107922/global-consumers-read-consent-notices-entirely-online/
Ogury. "Types of data global online consumers are prepared to share to avoid paying for content as of February 2019." Chart. January 13, 2020. Statista. Accessed July 02, 2022. https://www.statista.com/statistics/1107922/global-consumers-read-consent-notices-entirely-online/
Ogury. (2020). Types of data global online consumers are prepared to share to avoid paying for content as of February 2019. Statista. Statista Inc.. Accessed: July 02, 2022. https://www.statista.com/statistics/1107922/global-consumers-read-consent-notices-entirely-online/
Ogury. "Types of Data Global Online Consumers Are Prepared to Share to Avoid Paying for Content as of February 2019." Statista, Statista Inc., 13 Jan 2020, https://www.statista.com/statistics/1107922/global-consumers-read-consent-notices-entirely-online/
Ogury, Types of data global online consumers are prepared to share to avoid paying for content as of February 2019 Statista, https://www.statista.com/statistics/1107922/global-consumers-read-consent-notices-entirely-online/ (last visited July 02, 2022)