The coronavirus (COVID-19) outbreak has affected CPC (cost-per-click) in many UK industries, although some have seen a more noticeable change than others. The difference between the average cost per click in the insurance industry in December 2019 compared to the CPC in March 2020 is clearly visible.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry
(in U.S. dollars)
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Statistics on "Coronavirus impact on the advertising industry in the United Kingdom"
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SEMrush. (May 5, 2020). Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry (in U.S. dollars) [Graph]. In Statista. Retrieved September 26, 2020, from https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/
SEMrush. "Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry (in U.S. dollars)." Chart. May 5, 2020. Statista. Accessed September 26, 2020. https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/
SEMrush. (2020). Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry (in U.S. dollars). Statista. Statista Inc.. Accessed: September 26, 2020. https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/
SEMrush. "Average Monthly Cost-per-click (Cpc) in Search Advertising before and after The Coronavirus (Covid-19) Outbreak in The United Kingdom (Uk) from December 2019 to March 2020, by Industry (in U.S. Dollars)." Statista, Statista Inc., 5 May 2020, https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/
SEMrush, Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry (in U.S. dollars) Statista, https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/ (last visited September 26, 2020)
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