The coronavirus (COVID-19) outbreak has affected CPC (cost-per-click) in many UK industries, although some have seen a more noticeable change than others. The difference between the average cost per click in the insurance industry in December 2019 compared to the CPC in March 2020 is clearly visible.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Semrush. (May 5, 2020). Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry (in U.S. dollars) [Graph]. In Statista. Retrieved August 19, 2022, from https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/
Semrush. "Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry (in U.S. dollars)." Chart. May 5, 2020. Statista. Accessed August 19, 2022. https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/
Semrush. (2020). Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry (in U.S. dollars). Statista. Statista Inc.. Accessed: August 19, 2022. https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/
Semrush. "Average Monthly Cost-per-click (Cpc) in Search Advertising before and after The Coronavirus (Covid-19) Outbreak in The United Kingdom (Uk) from December 2019 to March 2020, by Industry (in U.S. Dollars)." Statista, Statista Inc., 5 May 2020, https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/
Semrush, Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry (in U.S. dollars) Statista, https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/ (last visited August 19, 2022)