The coronavirus (COVID-19) outbreak has affected CPC (cost-per-click) in many UK industries, although some have seen a more noticeable change than others. The difference between the average cost per click in the insurance industry in December 2019 compared to the CPC in March 2020 is clearly visible.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry
(in U.S. dollars)
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Semrush. (May 5, 2020). Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry (in U.S. dollars) [Graph]. In Statista. Retrieved August 19, 2022, from https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/
Semrush. "Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry (in U.S. dollars)." Chart. May 5, 2020. Statista. Accessed August 19, 2022. https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/
Semrush. (2020). Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry (in U.S. dollars). Statista. Statista Inc.. Accessed: August 19, 2022. https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/
Semrush. "Average Monthly Cost-per-click (Cpc) in Search Advertising before and after The Coronavirus (Covid-19) Outbreak in The United Kingdom (Uk) from December 2019 to March 2020, by Industry (in U.S. Dollars)." Statista, Statista Inc., 5 May 2020, https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/
Semrush, Average monthly cost-per-click (CPC) in search advertising before and after the coronavirus (COVID-19) outbreak in the United Kingdom (UK) from December 2019 to March 2020, by industry (in U.S. dollars) Statista, https://www.statista.com/statistics/1116238/cpc-pre-and-post-covid-19-by-industry-uk/ (last visited August 19, 2022)
