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Influence of social media on U.S. generations purchasing decisions 2013

How much do social media typically influence your purchasing decision?

by Statista Research Department, last edited Jun 23, 2014
Influence of social media on U.S. generations purchasing decisions 2013 This statistic presents the influence of social media on U.S. consumer purchasing decisions as of January 2013, sorted by generation. During a consumer survey it was found that 57 percent of Generation X consumers in the United States did not feel any social media influence on their purchasing decisions.
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How much do social media typically influence your purchasing decision?

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