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Share of U.S. consumers influenced by social media ads 2021, by age

Share of consumers whose purchasing decisions were influenced by social media advertising in the United States as of June 2021, by age group

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Release date

August 2021


United States

Survey time period

June 2021

Age group

15 years and older

Supplementary notes

The source defines the generations as:
Gen Z: born between 1998 and 2006,
Millennials: born between 1980 and 1997,
Gen X: born between 1965 and 1979,
Baby boomers: born between 1946 and 1964.

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Statistics on " Social media marketing in the United States "

Statistics on Social media marketing in the United States





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