Influence of social media on U.S. generations purchasing decisions 2013

This statistic presents the influence of social media on U.S. consumer purchasing decisions as of January 2013, sorted by generation. During a consumer survey it was found that 57 percent of Generation X consumers in the United States did not feel any social media influence on their purchasing decisions.

How much do social media typically influence your purchasing decision?

No influence at allSome influenceA great deal of influence
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Source

Release date

June 2014

Region

United States

Survey time period

December 12, 2012 to January 22, 2013

Number of respondents

18,525 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

Values may not add up to 100 percent due to rounding.

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Statistics on "Social media marketing"

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