U.S. B2B businesses - marketing expense items 2020

In February 2020, B2B marketers in the United States were asked what items were included in their marketing expenses. According to 84.7 percent of B2B product marketers social media was part of their marketing expenses at that time, and the same was true for 78.7 percent of B2B services marketers.

Leading items included in marketing expenses according to B2B CMOs in the United States as of February 2020

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Sources

Release date

February 2020

Region

United States

Survey time period

February 2020

Number of respondents

2,575 respondents

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

Question: "Marketing expenses in your company include the following (check all that apply)"

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Statistics on "B2B marketing in the U.S."

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