During an October 2023 survey among business-to-business (B2B) marketing decision-makers in the United States, more than half (or 53 percent) selected misaligned marketing and business goals as obstacles in trying to demonstrate the value of their efforts. The absence of means to measure success and difficulties translating marketing metrics into business insights followed, mentioned by 47 and 46 percent of respondents, respectively.
Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (March 19, 2024). Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023 [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
MarketingCharts. "Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023." Chart. March 19, 2024. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
MarketingCharts. (2024). Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
MarketingCharts. "Leading Obstacles in Trying to Demonstrate The Value of Marketing According to Business-to-business (B2b) Marketing Decision-makers in The United States as of October 2023." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
MarketingCharts, Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023 Statista, https://www.statista.com/statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/ (last visited October 05, 2024)
Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023 [Graph], MarketingCharts, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/