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Latin America: social media used for B2C influencer marketing 2019

Published by Statista Research Department, Jan 31, 2022
During a 2019 survey carried out in Mexico, Colombia, and Venezuela, 85 percent of responding PR professionals stated they used Instagram for business-to-customer (B2C) influencer marketing; 75 percent said they used Facebook for that purpose.

Platforms used by PR professionals for B2C influencer marketing in Latin America in 2019

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Sources

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Release date

February 2020

Region

LAC

Survey time period

October 29 to December 31, 2019

Number of respondents

3,700 PR professionals*

Method of interview

Online interview

Supplementary notes

Original question: "Please select the top 3 platforms where you find your B2C influencers."
The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.

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