TikTok usage motivations according to U.S. and UK users 2020

Published by L. Ceci, Jul 6, 2022
A June 2020 survey of TikTok users in the United States and the United Kingdom found that for 60 percent of respondents the main reason for using the video sharing platform was to find funny or entertaining videos. The second-most popular reason was to pass spare time. Only 10 percent of users used TikTok to participate in hashtag challenges.

Mains reasons for TikTok usage according to users from the United States and United Kingdom as of June 2020

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Release date

September 2020

Region

United Kingdom, United States

Survey time period

June 2020

Number of respondents

339 respondents

Age group

16 to 64 years

Supplementary notes

Original question: What are the main reasons you use TikTok?

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