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Mexico: most chosen home care brands 2021

Published by Statista Research Department, Feb 28, 2023
In 2021, Cloralex was the leading home cleaning brand in Mexico with 146 million Consumer Reach Points (CRP), followed by Suavitel and Zote., with 117 and 115 million CRP, respectively.

Leading home care brands in Mexico in 2021 (in million Consumer Reach Points)

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Sources

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Release date

June 2022

Region

Mexico

Survey time period

2021

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

Date of release is date of consultation.

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