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Leading social media influencers in discovering products APAC 2020 by type

Published by Molly Moore, Nov 9, 2020
In a survey conducted in 2020, 35 percent of respondents in the Asia Pacific region stated that they discovered new products through food and cooking social media influencer accounts. Comparatively, for the same survey 24 percent of respondents stated that they discovered new products through artist and actor influencers on social media.

Leading social media influencers in discovering new products among consumers in the Asia Pacific region in 2020, by type

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Release date

September 2020

Region

APAC

Survey time period

2020

Number of respondents

5,000+

Age group

18 years and older

Supplementary notes

Source did not provide information on the exact survey period or type of survey.

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