Finland: COVID-19 impact on usage of social media platforms

Based on survey results from March 2020, daily usage of WhatsApp and Instagram increased the most due to the coronavirus (COVID-19) outbreak in Finland. WhatsApp usage among Finns increased by nine percent compared to the period before the COVID-19 restriction measures were put in place. While most social media platforms increased their popularity, daily usage of Facebook, internet forums, blogs, and LinkedIn decreased during the pandemic.

Coronavirus (COVID-19) impact on daily social media usage in Finland in 2020, by platform

Characteristic	Before COVID-19 restrictions	During COVID-19 restrictions
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Release date

May 2020

More information

Region

Finland

Survey time period

March 13-22, 2020

Number of respondents

1,036*

Age group

16-74 years

Special properties

Daily usage

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Mitä seuraavista sosiaalisista medioista käytät? Merkitse myös, miten usein käytät/seuraat eri palveluita. Käyttö päivittäin: Lukuisia kertoja päivässä + 1-2 krt päivässä."

* 493 respondents before the COVID-19 outbreak and 543 respondents after the restrictive measures were introduced by the Finnish government in March 2020.

The results have been weighted to represent the entire population.

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