Brazil: perception of selected brands' WhatsApp accounts 2020

Published by
Tiago Bianchi,
May 12, 2022
As of August 2020, approximately 26 percent of mentions of Franca-based retailer Magazine Luiza's WhatsApp account on its Facebook page, Instagram, Twitter, and Reclame Aqui profiles were considered positive. Meanwhile Osasco-based bank Bradesco and São Paulo-based insurance company Porto Seguro each had one percent of social media mentions considered positive by the source.

Percentage of positive mentions of WhatsApp accounts of selected brands on social media in Brazil as of August 2020

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Release date

October 2020

Region

Brazil

Survey time period

August 2020

Supplementary notes

Data retrieved from companies' Facebook pages, Instagram, Twitter, and Reclame Aqui profiles.

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