Impact of CDPs on success metrics in the U.S. 2020

During a 2020 survey carried out among marketing technology decision makers from the United States, 45 percent of respondents stated their customer data platform (CDP) had improved their online sales significantly; another 44 percent said they saw some improvement in that field.

Level of impact of customer data platforms (CPDs) on success metrics in the United States as of August 2020

Characteristic	Significant improvement	Some improvement	No improvement
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-	-	-	-
-	-	-	-
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-	-	-	-
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-	-	-	-
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Release date

October 2020

More information

Region

United States

Survey time period

July 27 to August 17, 2020

Number of respondents

101 respondents

Special properties

among martech decision makers

Supplementary notes

Original question: "How well has your current customer data platform (CDP) improved the performance of each measure of success?" "How has your customer data platform (CDP) improved your ROI/ROAS?"
Respondents were marketing technology decision makers, managers and above, involved in the selection and use of company's customer data management solution providers or platforms, using at least one customer data platform (CDP) tracked in this study, from companies with an annual revenue equal to or higher than 500 million U.S. dollars.

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