During a survey conducted in early 2021 among marketers in the United States, the great majority of industry professionals, 77 percent, indicated using audience engagement to gauge the success of their influencer marketing efforts. Clicks and conversions also ranked high on the list of common metrics.
Leading methods of measuring influencer marketing success according to marketers in the United States as of March 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Linqia. (April 15, 2021). Leading methods of measuring influencer marketing success according to marketers in the United States as of March 2021 [Graph]. In Statista. Retrieved October 22, 2024, from https://www.statista.com/statistics/651544/influencer-marketing-success-usa/
Linqia. "Leading methods of measuring influencer marketing success according to marketers in the United States as of March 2021." Chart. April 15, 2021. Statista. Accessed October 22, 2024. https://www.statista.com/statistics/651544/influencer-marketing-success-usa/
Linqia. (2021). Leading methods of measuring influencer marketing success according to marketers in the United States as of March 2021. Statista. Statista Inc.. Accessed: October 22, 2024. https://www.statista.com/statistics/651544/influencer-marketing-success-usa/
Linqia. "Leading Methods of Measuring Influencer Marketing Success According to Marketers in The United States as of March 2021." Statista, Statista Inc., 15 Apr 2021, https://www.statista.com/statistics/651544/influencer-marketing-success-usa/
Linqia, Leading methods of measuring influencer marketing success according to marketers in the United States as of March 2021 Statista, https://www.statista.com/statistics/651544/influencer-marketing-success-usa/ (last visited October 22, 2024)
Leading methods of measuring influencer marketing success according to marketers in the United States as of March 2021 [Graph], Linqia, April 15, 2021. [Online]. Available: https://www.statista.com/statistics/651544/influencer-marketing-success-usa/