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Leading methods of measuring influencer marketing success according to marketers in the United States as of November 2017

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Influencer marketing success measurement metrics in the U.S. 2017 The graph shows data on the metrics used by marketers to measure influencer marketing success in the United States as of November 2017. During the survey, 46 percent of responding marketers stated that they used product sales to measure influencer marketing success.
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Description Source More information
The graph shows data on the metrics used by marketers to measure influencer marketing success in the United States as of November 2017. During the survey, 46 percent of responding marketers stated that they used product sales to measure influencer marketing success.
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Release date
December 2017
Region
Worldwide
Survey time period
October and November 2017
Number of respondents
181 marketers
Supplementary notes
The source does not provide information on the type of survey used.
Multiple answers were possible.

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