Degree of marketing systems integration in companies worldwide 2016

Published by Statista Research Department, Feb 22, 2016
The charts show data on the degree to which marketing systems were integrated and shared data according to marketing professionals worldwide as of early 2016. During a survey, 44 percent of respondents stated that their company's marketing systems were integrated and shared data.

Level of marketing systems integration in organizations worldwide in 2016

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Release date

February 2016

Region

Worldwide

Survey time period

early 2016

Number of respondents

700 marketing professionals*

Supplementary notes

* 77 percent of respondents were based in North America (U.S./Canada) with representation from the EMEA region (20 percent) and the Asia Pacific region (three percent)
Question: Are the marketing systems integrated and share data?

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Statistics on " Marketing technology implementation in the U.S. "

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Statistics on Marketing technology implementation in the U.S.

Overview

7

Usage, strategies, and spending

8

Marketing automation

4

Customer Data Platforms

5

Software as a Service

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Customer perspective

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