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Level of marketing systems integration in organizations worldwide in 2016

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Degree of marketing systems integration in companies worldwide 2016 The charts show data on the degree to which marketing systems were integrated and shared data according to marketing professionals worldwide as of early 2016. During a survey, 44 percent of respondents stated that their company's marketing systems were integrated and shared data.
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Share of respondents
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Share of respondents
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Description Source More information
The charts show data on the degree to which marketing systems were integrated and shared data according to marketing professionals worldwide as of early 2016. During a survey, 44 percent of respondents stated that their company's marketing systems were integrated and shared data.
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Release date
February 2016
Region
Worldwide
Survey time period
early 2016
Number of respondents
700 marketing professionals*
Supplementary notes
* 77 percent of respondents were based in North America (U.S./Canada) with representation from the EMEA region (20 percent) and the Asia Pacific region (three percent)
Question: Are the marketing systems integrated and share data?

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