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E-commerce websites with a personalization program in place in the U.S. and UK 2020

During a study conducted among e-commerce professionals in the UK and the U.S. in July 2020, respondents were asked about their use of personalization on their websites. The survey results show that 74 percent of participants said they were already implementing personalization on their e-commerce website.

Share of e-commerce professionals with a website personalization program in place in the United States and the United Kingdom as of July 2020

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Release date

August 2020


United Kingdom, United States

Survey time period

July 6 to 20, 2020

Number of respondents


Special properties

senior marketers and e-commerce directors

Method of interview

Online survey

Supplementary notes

*The sample was divided equally between respondents form the UK and the U.S.

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Statistics on "Marketing personalization in the U.S."

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