During a 2020 survey carried out among marketers from the U.S., it was found that Dynamics 365 Customer Insights by Microsoft was the most popular customer data platform (CDP), with 88 percent of respondents declaring they were either very or somewhat familiar with it. Salesforce ranked second, named by 79 percent of respondents.
Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020
Original question: "How familiar are you with the following company's Customer Data Platforms (CDPs)?" The source does not provide information about the methodology of the survey.
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AdExchanger. (January 21, 2021). Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/1201388/customer-data-platforms-usa/
AdExchanger. "Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020." Chart. January 21, 2021. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/1201388/customer-data-platforms-usa/
AdExchanger. (2021). Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/1201388/customer-data-platforms-usa/
AdExchanger. "Degree of Familiarity with Selected Customer Data Platforms (Cdps) among Marketers in The United States in 2020." Statista, Statista Inc., 21 Jan 2021, https://www.statista.com/statistics/1201388/customer-data-platforms-usa/
AdExchanger, Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020 Statista, https://www.statista.com/statistics/1201388/customer-data-platforms-usa/ (last visited May 25, 2022)
