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Most popular marketing clouds in the U.S. 2020

Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020

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Sources

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Release date

January 2021

Region

United States

Survey time period

2020

Supplementary notes

Original question: "How familiar are you with the following company's Customer Data Platforms (CDPs)?"
The source does not provide information about the methodology of the survey.

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Statistics on " Marketing technology implementation in the U.S. "

Statistics on Marketing technology implementation in the U.S.

Overview

7

Usage, strategies, and spending

8

Marketing automation

4

Customer Data Platforms

5

Software as a Service

4

Customer perspective

3

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