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Most popular marketing clouds in the U.S. 2020

Published by Statista Research Department, Feb 8, 2021
During a 2020 survey carried out among marketers from the U.S., it was found that Dynamics 365 Customer Insights by Microsoft was the most popular customer data platform (CDP), with 88 percent of respondents declaring they were either very or somewhat familiar with it. Salesforce ranked second, named by 79 percent of respondents.

Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020

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Sources

Release date

January 2021

Region

United States

Survey time period

2020

Supplementary notes

Original question: "How familiar are you with the following company's Customer Data Platforms (CDPs)?"
The source does not provide information about the methodology of the survey.

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