Try our business solution for free!

Most popular marketing clouds in the U.S. 2020

Published by Valentina Dencheva, Jan 6, 2023
During a 2020 survey carried out among marketers from the U.S., it was found that Dynamics 365 Customer Insights by Microsoft was the most popular customer data platform (CDP), with 88 percent of respondents declaring they were either very or somewhat familiar with it. Salesforce ranked second, named by 79 percent of respondents.

Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

January 2021

Region

United States

Survey time period

2020

Supplementary notes

Original question: "How familiar are you with the following company's Customer Data Platforms (CDPs)?"
The source does not provide information about the methodology of the survey.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Marketing technology implementation in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Marketing technology implementation in the U.S.

Overview

7

Usage, strategies, and spending

8

Marketing automation

4

Customer Data Platforms

5

Software as a Service

4

Customer perspective

3

Further related statistics

16

Further Content: You might find this interesting as well

Statistics

Topics

Marketing technologyDigital advertising in the U.S.Mobile advertising and marketing in the U.S. Content marketingData usage in marketing and advertising
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu