During a 2020 survey carried out among marketers from the U.S., it was found that Dynamics 365 Customer Insights by Microsoft was the most popular customer data platform (CDP), with 88 percent of respondents declaring they were either very or somewhat familiar with it. Salesforce ranked second, named by 79 percent of respondents.
Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020
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Statistics on Marketing technology implementation in the U.S.
Overview
7
- Premium Statistic Marketing technology industry size in the U.S. UK, and worldwide 2021
- Premium Statistic Number of martech solutions worldwide 2011-2022
- Premium Statistic Growth of martech solutions numbers worldwide 2020, by function
- Premium Statistic Allocation of marketing budgets worldwide 2020-2022, by segment
- Premium Statistic Salaries of digital marketing & MarTech executives in the U.S. 2022, by position
- Premium Statistic MarTech: number of M&A deals worldwide 2013-2021
- Premium Statistic AdTech: number of M&A deals worldwide 2017-2021
Usage, strategies, and spending
8
- Premium Statistic Number of tools in B2B martech stack in the U.S, Canada, and the UK 2021
- Premium Statistic Leading marketing tools used by U.S. marketers 2021
- Premium Statistic Tech seen as important to martech stack in the U.S. 2021
- Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
- Premium Statistic B2B planned spending changes on martech in the U.S. 2021
- Premium Statistic Investments in martech categories in the U.S. 2021
- Premium Statistic Leading obstacles in building a martech stack in the U.S. 2021
- Premium Statistic Marketing technology tools replaced by marketing professionals in North America 2021
Marketing automation
4
- Premium Statistic Marketing automation software market size worldwide 2022-2031
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Marketing automation solutions market share worldwide 2022
- Premium Statistic Marketing automation solutions market share in the U.S. 2021
Customer Data Platforms
5
- Premium Statistic Most popular marketing clouds in the U.S. 2020
- Premium Statistic Data unified with CDPs in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Impact of CDPs on success metrics in the U.S. 2020
- Premium Statistic CDPs impact on efficiency in the U.S. 2020
Software as a Service
4
Customer perspective
3
Further related statistics
16
- Marketing automation (MA) services market size in Japan 2019-2025
- B2B marketing automation usage in the Netherlands 2018
- North American company adoption levels of selected marketing technologies in 2017
- Success in implementing automated email marketing worldwide 2019
- Degree of marketing systems integration in companies worldwide 2016
- Leading marketing automation objectives according to B2B marketers worldwide 2017
- Leading mobile Android app marketing automation SDKs 2023
- Marketing automation technology revenue worldwide 2017-2023
- Marketing automation KPIs during the coronavirus (COVID-19) lockdown in Italy 2020
- Marketing automation solutions market share in Japan 2020
- Marketing Automation tools market shares in Belgium 2018
- Most useful marketing automation measurement metrics in Belgium 2016
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- Features seen as most important when choosing a marketing automation vendor U.S. 2018
- Usage of prepared lunch kits in the U.S. 2011-2024
- Industry revenue of “manufacture of other non-metallic mineral products“ in Malta 2012-2025
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Statistics
- Marketing automation (MA) services market size in Japan 2019-2025
- B2B marketing automation usage in the Netherlands 2018
- North American company adoption levels of selected marketing technologies in 2017
- Success in implementing automated email marketing worldwide 2019
- Degree of marketing systems integration in companies worldwide 2016
- Leading marketing automation objectives according to B2B marketers worldwide 2017
- Leading mobile Android app marketing automation SDKs 2023
- Marketing automation technology revenue worldwide 2017-2023
- Marketing automation KPIs during the coronavirus (COVID-19) lockdown in Italy 2020
- Marketing automation solutions market share in Japan 2020
- Marketing Automation tools market shares in Belgium 2018
- Most useful marketing automation measurement metrics in Belgium 2016
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- Features seen as most important when choosing a marketing automation vendor U.S. 2018
- Usage of prepared lunch kits in the U.S. 2011-2024
- Industry revenue of “manufacture of other non-metallic mineral products“ in Malta 2012-202...
AdExchanger. (January 21, 2021). Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020 [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/1201388/customer-data-platforms-usa/
AdExchanger. "Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020." Chart. January 21, 2021. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/1201388/customer-data-platforms-usa/
AdExchanger. (2021). Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020. Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/1201388/customer-data-platforms-usa/
AdExchanger. "Degree of Familiarity with Selected Customer Data Platforms (Cdps) among Marketers in The United States in 2020." Statista, Statista Inc., 21 Jan 2021, https://www.statista.com/statistics/1201388/customer-data-platforms-usa/
AdExchanger, Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020 Statista, https://www.statista.com/statistics/1201388/customer-data-platforms-usa/ (last visited March 25, 2023)
Degree of familiarity with selected customer data platforms (CDPs) among marketers in the United States in 2020 [Graph], AdExchanger, January 21, 2021. [Online]. Available: https://www.statista.com/statistics/1201388/customer-data-platforms-usa/