In a survey conducted in March 2020 among global B2B professionals it was found that the staggering majority believed that personalization efforts on their websites paid off in revenue growth - some 93 percent of respondents said that was the case. The remaining seven percent of the survey participants thought the opposite.
Share of B2B professionals who believe that personalizing content on their website increased their company's revenue worldwide as of March 2020
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KoMarketing. (June 18, 2020). Share of B2B professionals who believe that personalizing content on their website increased their company's revenue worldwide as of March 2020 [Graph]. In Statista. Retrieved April 17, 2021, from https://www.statista.com/statistics/1207358/personalization-impact-on-revenue-worldwide/
KoMarketing. "Share of B2B professionals who believe that personalizing content on their website increased their company's revenue worldwide as of March 2020." Chart. June 18, 2020. Statista. Accessed April 17, 2021. https://www.statista.com/statistics/1207358/personalization-impact-on-revenue-worldwide/
KoMarketing. (2020). Share of B2B professionals who believe that personalizing content on their website increased their company's revenue worldwide as of March 2020. Statista. Statista Inc.. Accessed: April 17, 2021. https://www.statista.com/statistics/1207358/personalization-impact-on-revenue-worldwide/
KoMarketing. "Share of B2b Professionals Who Believe That Personalizing Content on Their Website Increased Their Company's Revenue Worldwide as of March 2020." Statista, Statista Inc., 18 Jun 2020, https://www.statista.com/statistics/1207358/personalization-impact-on-revenue-worldwide/
KoMarketing, Share of B2B professionals who believe that personalizing content on their website increased their company's revenue worldwide as of March 2020 Statista, https://www.statista.com/statistics/1207358/personalization-impact-on-revenue-worldwide/ (last visited April 17, 2021)