In a survey conducted in March 2020 among global B2B professionals it was found that the staggering majority believed that personalization efforts on their websites paid off in revenue growth - some 93 percent of respondents said that was the case. The remaining seven percent of the survey participants thought the opposite.
Share of B2B professionals who believe that personalizing content on their website increased their company's revenue worldwide as of March 2020
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KoMarketing. (June 18, 2020). Share of B2B professionals who believe that personalizing content on their website increased their company's revenue worldwide as of March 2020 [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/1207358/personalization-impact-on-revenue-worldwide/
KoMarketing. "Share of B2B professionals who believe that personalizing content on their website increased their company's revenue worldwide as of March 2020." Chart. June 18, 2020. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/1207358/personalization-impact-on-revenue-worldwide/
KoMarketing. (2020). Share of B2B professionals who believe that personalizing content on their website increased their company's revenue worldwide as of March 2020. Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/1207358/personalization-impact-on-revenue-worldwide/
KoMarketing. "Share of B2b Professionals Who Believe That Personalizing Content on Their Website Increased Their Company's Revenue Worldwide as of March 2020." Statista, Statista Inc., 18 Jun 2020, https://www.statista.com/statistics/1207358/personalization-impact-on-revenue-worldwide/
KoMarketing, Share of B2B professionals who believe that personalizing content on their website increased their company's revenue worldwide as of March 2020 Statista, https://www.statista.com/statistics/1207358/personalization-impact-on-revenue-worldwide/ (last visited July 05, 2022)
