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Share of global B2B professionals attributing revenue growth to personalization 2020

In a survey conducted in March 2020 among global B2B professionals it was found that the staggering majority believed that personalization efforts on their websites paid off in revenue growth - some 93 percent of respondents said that was the case. The remaining seven percent of the survey participants thought the opposite.

Share of B2B professionals who believe that personalizing content on their website increased their company's revenue worldwide as of March 2020

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Sources

Release date

June 2020

Region

Worldwide

Survey time period

March 2020

Number of respondents

600 respondents

Special properties

among IT, e-commerce and marketing professionals at B2B organizations

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Statistics on "Marketing personalization in the U.S."

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