Share of organizations with dedicated staff for content marketing in Denmark 2017

This statistic shows the results of a survey displaying the share of organizations with dedicated staff for content marketing in Denmark in 2017. During the survey period, 24 percent of Danish respondents stated that their organization has a separate department devoted solely to content marketing.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.

Does your organization have a dedicated group of employees for content marketing?

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Sources

Release date

2017

Region

Denmark

Survey time period

December 2016 to January 2017

Age group

462

Special properties

readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn

Supplementary notes

This question was phrased by the source as follows: "Har organisationen en dedikeret gruppe af medarbejdere til content marketing?"

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