Leading health & beauty brands ranked by BrandIndex in the United Kingdom (UK) 2019
Health and beauty miss industry
By 2020, the market value of beauty and personal care in the United Kingdom is forecast to reach over 15.7 billion euros. At the same time, the consumer health market has been forecast to reach over 5.8 billion euros.
Colgate
Colgate not only came out on top in terms of the BrandIndex score but also in terms of consumer reach points. Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators which include population, penetration and consumer choice.