According to a survey conducted in Japan from October to December 2021, 47 percent of respondents used smartphones to watch online videos. Smartphones were the most commonly used devices in this regard, followed by televisions and PCs.
Most common devices used for watching online videos in Japan as of December 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Statistics on Online video advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Advertising expenses' share of GDP Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on online advertising media in Japan 2012-2021
- Premium Statistic Expenses on online advertising media in Japan 2021, by category
Video advertising
5
- Premium Statistic Online video ad expenditure Japan 2020-2025
- Premium Statistic Online video ad expenditure Japan 2020-2025, by type
- Premium Statistic Online video ad expenditure Japan 2019-2024, by device
- Premium Statistic Expenses on online video advertising in Japan 2021, by transaction method
- Premium Statistic Share of expenses on online video advertising in Japan 2021, by transaction method
Internet usage
6
- Premium Statistic Average internet usage time per weekday Japan FY 2012-2021
- Premium Statistic Average internet usage time per weekend day Japan FY 2013-2021
- Premium Statistic Average internet usage time per weekday Japan FY 2021, by activity
- Premium Statistic Average internet usage time per weekend day Japan FY 2021, by activity
- Premium Statistic Main channels of new brand discovery Japan Q3 2021
- Premium Statistic Main channels for online brand research Japan Q3 2021
Video consumption
6
- Premium Statistic Preferred types of video consumption Japan 2022
- Premium Statistic Leading devices for watching online videos Japan 2021
- Premium Statistic Leading devices for watching online videos Japan 2021, by age group
- Premium Statistic Share of internet users who watch online videos Japan Q3 2021, by type
- Premium Statistic Most commonly used free video streaming and video sharing services Japan 2022
- Premium Statistic Favorite free video-sharing genres Japan 2021
Attitudes and behavior regarding online video advertising
6
- Premium Statistic Impression of video advertising Japan 2021, by device
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Situations in which people do not skip online video advertising Japan 2021
- Premium Statistic Share of people who find digital product placements attractive Japan 2022
- Premium Statistic Share of people who find digital product placements unpleasant Japan 2022
- Premium Statistic Aspects that make digital product placements attractive Japan 2022
YouTube
6
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by age group
- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
- Premium Statistic Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender
Further related statistics
21
- U.S. device usage for weekly online video viewing 2021, by age group
- Online VOD global device share 2022
- Most visited online video platforms in China 2022
- Penetration rate of online video usage in China 2018-H1 2022
- Most popular types of online video content in Kenya 2021
- Most popular online video content in South Africa 2021, by type
- Global change in time spent watching online videos 2020, by device
- Gender distribution of online video users in China 2021
- Category distribution of online video contents watched in Nigeria 2021
- Category distribution of online video contents watched in Ghana 2021
- Weekly reach of online video in Sweden 2020-2021, by service type
- Usage of online TV, video-on-demand and online video sharing services in Finland 2021
- Leading devices for watching online videos Japan 2021
- Online video streaming service users in Finland 2021, by age group
- Online video streaming service users in Finland 2021, by education level
- Weekly video consumption India 2021
- Online VOD consumption worldwide 2021-2022, by device
- Most popular devices to watch professional videos online in Russia 2021
- Main media platforms for online video ads South Korea 2022, by advertising costs
- Monthly spending on online video advertisements South Korea 2020-2022
- U.S. audience of social video and video streaming services 2022
Further Content: You might find this interesting as well
NHK Broadcasting Culture Research Institute. (August 1, 2022). Most common devices used for watching online videos in Japan as of December 2021 [Graph]. In Statista. Retrieved February 03, 2023, from https://www.statista.com/statistics/1333734/japan-leading-devices-for-watching-online-videos/
NHK Broadcasting Culture Research Institute. "Most common devices used for watching online videos in Japan as of December 2021." Chart. August 1, 2022. Statista. Accessed February 03, 2023. https://www.statista.com/statistics/1333734/japan-leading-devices-for-watching-online-videos/
NHK Broadcasting Culture Research Institute. (2022). Most common devices used for watching online videos in Japan as of December 2021. Statista. Statista Inc.. Accessed: February 03, 2023. https://www.statista.com/statistics/1333734/japan-leading-devices-for-watching-online-videos/
NHK Broadcasting Culture Research Institute. "Most Common Devices Used for Watching Online Videos in Japan as of December 2021." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1333734/japan-leading-devices-for-watching-online-videos/
NHK Broadcasting Culture Research Institute, Most common devices used for watching online videos in Japan as of December 2021 Statista, https://www.statista.com/statistics/1333734/japan-leading-devices-for-watching-online-videos/ (last visited February 03, 2023)
Most common devices used for watching online videos in Japan as of December 2021 [Graph], NHK Broadcasting Culture Research Institute, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1333734/japan-leading-devices-for-watching-online-videos/