According to a survey conducted in Japan in September 2021, 30.3 percent of respondents do not skip online video advertisements when they are interested in the advertisement. An almost similar share of respondents stated that they do not skip advertisements when they cannot do so because they are doing something else.
Situations in which people do not skip online video advertisements in Japan as of September 2021
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Statistics on Online video advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Advertising expenses' share of GDP Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on online advertising media in Japan 2012-2021
- Premium Statistic Expenses on online advertising media in Japan 2021, by category
Video advertising
5
- Premium Statistic Online video ad expenditure Japan 2020-2025
- Premium Statistic Online video ad expenditure Japan 2020-2025, by type
- Premium Statistic Online video ad expenditure Japan 2019-2024, by device
- Premium Statistic Expenses on online video advertising in Japan 2021, by transaction method
- Premium Statistic Share of expenses on online video advertising in Japan 2021, by transaction method
Internet usage
6
- Premium Statistic Average internet usage time per weekday Japan FY 2012-2021
- Premium Statistic Average internet usage time per weekend day Japan FY 2013-2021
- Premium Statistic Average internet usage time per weekday Japan FY 2021, by activity
- Premium Statistic Average internet usage time per weekend day Japan FY 2021, by activity
- Premium Statistic Main channels of new brand discovery Japan Q3 2021
- Premium Statistic Main channels for online brand research Japan Q3 2021
Video consumption
6
- Premium Statistic Preferred types of video consumption Japan 2022
- Premium Statistic Leading devices for watching online videos Japan 2021
- Premium Statistic Leading devices for watching online videos Japan 2021, by age group
- Premium Statistic Share of internet users who watch online videos Japan Q3 2021, by type
- Premium Statistic Most commonly used free video streaming and video sharing services Japan 2022
- Premium Statistic Favorite free video-sharing genres Japan 2021
Attitudes and behavior regarding online video advertising
6
- Premium Statistic Impression of video advertising Japan 2021, by device
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Situations in which people do not skip online video advertising Japan 2021
- Premium Statistic Share of people who find digital product placements attractive Japan 2022
- Premium Statistic Share of people who find digital product placements unpleasant Japan 2022
- Premium Statistic Aspects that make digital product placements attractive Japan 2022
YouTube
6
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by age group
- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
- Premium Statistic Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender
Further related statistics
21
- Online advertising revenue in the U.S. 2000-2021
- Online advertising spending in Hungary 2021, by sector
- Online advertising spending in Czechia in 2021, by sector
- Situations in which people do not skip online video advertising Japan 2021
- Online advertising expenditure in South Korea 2014-2022
- Quarterly online advertising revenue in the U.S. 2007-2021
- Digital video advertising spending in the UK 2008-2021
- Online advertising revenue in the U.S. 2019-2021, by half-year
- Main online advertising media used by enterprises Vietnam 2021
- Revenues from mobile online advertising in Germany 2015-2026
- Market share of online advertising in China 2022, by segment
- Revenue generated with online advertising in China 2017-2021
- Vkontakte online advertising revenue 2020-2021
- Impression of video advertising Japan 2021, by device
- VK online advertising revenue 2010-2021
- Market share and growth of the online advertising market in Poland 2022
- Share of expenses on online video advertising in Japan 2021, by transaction method
- Expenses on online video advertising in Japan 2021, by transaction method
- Online advertising growth rate in Poland 2020, by month
- Revenue from video advertising in Russia 2018-2021
- Digital video advertising spending in the U.S. 2019-2023
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Carta Communications. (February 28, 2022). Situations in which people do not skip online video advertisements in Japan as of September 2021 [Graph]. In Statista. Retrieved February 02, 2023, from https://www.statista.com/statistics/1334187/japan-situations-people-not-skip-online-video-advertisements/
Carta Communications. "Situations in which people do not skip online video advertisements in Japan as of September 2021." Chart. February 28, 2022. Statista. Accessed February 02, 2023. https://www.statista.com/statistics/1334187/japan-situations-people-not-skip-online-video-advertisements/
Carta Communications. (2022). Situations in which people do not skip online video advertisements in Japan as of September 2021. Statista. Statista Inc.. Accessed: February 02, 2023. https://www.statista.com/statistics/1334187/japan-situations-people-not-skip-online-video-advertisements/
Carta Communications. "Situations in Which People Do Not Skip Online Video Advertisements in Japan as of September 2021." Statista, Statista Inc., 28 Feb 2022, https://www.statista.com/statistics/1334187/japan-situations-people-not-skip-online-video-advertisements/
Carta Communications, Situations in which people do not skip online video advertisements in Japan as of September 2021 Statista, https://www.statista.com/statistics/1334187/japan-situations-people-not-skip-online-video-advertisements/ (last visited February 02, 2023)
Situations in which people do not skip online video advertisements in Japan as of September 2021 [Graph], Carta Communications, February 28, 2022. [Online]. Available: https://www.statista.com/statistics/1334187/japan-situations-people-not-skip-online-video-advertisements/