According to a survey conducted in Japan in 2021, 79 percent of women aged 30 to 39 years old stated that they immediately skip video advertising that appears while watching YouTube videos. At the same time, 43 percent of men aged 40 to 49 years old stated that they watched the video advertising depending on the content.
Reaction to video advertising on YouTube in Japan as of March 2021, by age group and gender
Characteristic
I skip it immediately
I watch it depending on the content
When I am busy and cannot skip it, it happens that I let it play
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PR Times. (April 7, 2021). Reaction to video advertising on YouTube in Japan as of March 2021, by age group and gender [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/1263501/japan-reaction-to-video-advertising-youtube-by-age-and-gender/
PR Times. "Reaction to video advertising on YouTube in Japan as of March 2021, by age group and gender." Chart. April 7, 2021. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/1263501/japan-reaction-to-video-advertising-youtube-by-age-and-gender/
PR Times. (2021). Reaction to video advertising on YouTube in Japan as of March 2021, by age group and gender. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/1263501/japan-reaction-to-video-advertising-youtube-by-age-and-gender/
PR Times. "Reaction to Video Advertising on Youtube in Japan as of March 2021, by Age Group and Gender." Statista, Statista Inc., 7 Apr 2021, https://www.statista.com/statistics/1263501/japan-reaction-to-video-advertising-youtube-by-age-and-gender/
PR Times, Reaction to video advertising on YouTube in Japan as of March 2021, by age group and gender Statista, https://www.statista.com/statistics/1263501/japan-reaction-to-video-advertising-youtube-by-age-and-gender/ (last visited December 11, 2024)
Reaction to video advertising on YouTube in Japan as of March 2021, by age group and gender [Graph], PR Times, April 7, 2021. [Online]. Available: https://www.statista.com/statistics/1263501/japan-reaction-to-video-advertising-youtube-by-age-and-gender/