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Share of expenses on online video advertising in Japan 2021, by transaction method

Published by Statista Research Department, Dec 7, 2022
Performance-based advertising accounted for 83.7 percent of the expenditures on online video advertising in Japan in 2021. Reserved advertising made up a much smaller share. According to a breakdown of expenditures on internet advertising media, expenses on video advertising amounted to 512.8 billion yen during that year.

Distribution of expenditure on internet video advertising in Japan in 2021, by transaction method

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Release date

March 2022

Region

Japan

Survey time period

2021

Supplementary notes

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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Statistics on " Online video advertising in Japan "

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Statistics on Online video advertising in Japan

Overview

6

Video advertising

5

Internet usage

6

Video consumption

6

Attitudes and behavior regarding online video advertising

6

YouTube

6

Further related statistics

18

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Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
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