According to a survey conducted in Japan in September 2021, almost 41 percent of respondents had a positive impression of television advertisements. The survey showed that television advertisements were more positively regarded than online video advertisements, although the impression of online video advertisements changed depending on the device people used.
Impression of video advertisements in Japan as of September 2021, by device
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Online video advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Advertising expenses' share of GDP Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on online advertising media in Japan 2012-2021
- Premium Statistic Expenses on online advertising media in Japan 2021, by category
Video advertising
5
- Premium Statistic Online video ad expenditure Japan 2021-2026
- Premium Statistic Online video ad expenditure Japan 2021-2026, by type
- Premium Statistic Online video ad expenditure Japan 2021-2026, by device
- Premium Statistic Expenses on online video advertising in Japan 2021, by transaction method
- Premium Statistic Share of expenses on online video advertising in Japan 2021, by transaction method
Internet usage
6
- Premium Statistic Average internet usage time per weekday Japan FY 2012-2021
- Premium Statistic Average internet usage time per weekend day Japan FY 2013-2021
- Premium Statistic Average internet usage time per weekday Japan FY 2021, by activity
- Premium Statistic Average internet usage time per weekend day Japan FY 2021, by activity
- Premium Statistic Main channels of new brand discovery Japan Q3 2022
- Premium Statistic Main channels for online brand research Japan Q3 2022
Video consumption
6
- Premium Statistic Preferred types of video consumption Japan 2022
- Premium Statistic Leading devices for watching online videos Japan 2021
- Premium Statistic Leading devices for watching online videos Japan 2021, by age group
- Premium Statistic Share of internet users who watch online videos Japan Q3 2022, by type
- Premium Statistic Most commonly used free video streaming and video sharing services Japan 2022
- Premium Statistic Favorite free video-sharing genres Japan 2021
Attitudes and behavior regarding online video advertising
6
- Premium Statistic Impression of video advertising Japan 2021, by device
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Situations in which people do not skip online video advertising Japan 2021
- Premium Statistic Share of people who find digital product placements attractive Japan 2022
- Premium Statistic Share of people who find digital product placements unpleasant Japan 2022
- Premium Statistic Aspects that make digital product placements attractive Japan 2022
YouTube
6
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2021, by age group
- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
- Premium Statistic Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender
Further related statistics
21
- Online advertising revenue in the U.S. 2000-2022
- Online video ad expenditure Japan 2021-2026, by device
- Digital video advertising spending in the UK 2008-2022
- Online advertising spending in Czechia in 2022, by sector
- Video ad impression worldwide 2017-2021, by device
- Quarterly online advertising revenue in the U.S. 2007-2022
- Change in online advertising spending in Czechia 2016-2023
- Online advertising spending in Slovakia 2011-2022
- Market share of online advertising in China 2022-2023, by ad type
- Online advertising spending in Hungary 2021, by sector
- Digital video advertising viewability rate worldwide 2022, by region
- Digital video advertising viewability rate worldwide 2021
- Market share of online advertising in China H1 2022, by industry
- VK online advertising revenue 2010-2022
- Spending on digital video advertising in Russia 2021-2022, by type
- Digital video advertising spending in Peru 2021-2022
- Online advertising expenditure in South Korea 2014-2023
- Main online advertising media used by enterprises Vietnam 2021
- Revenues from mobile online advertising in Germany 2015-2026
- Online advertising revenue in China 2017-2022
- Online advertising market value in Slovakia 2017-2023
Further Content: You might find this interesting as well
Carta Communications. (February 28, 2022). Impression of video advertisements in Japan as of September 2021, by device [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/1334218/japan-impression-video-advertisements-by-device/
Carta Communications. "Impression of video advertisements in Japan as of September 2021, by device." Chart. February 28, 2022. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/1334218/japan-impression-video-advertisements-by-device/
Carta Communications. (2022). Impression of video advertisements in Japan as of September 2021, by device. Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/1334218/japan-impression-video-advertisements-by-device/
Carta Communications. "Impression of Video Advertisements in Japan as of September 2021, by Device." Statista, Statista Inc., 28 Feb 2022, https://www.statista.com/statistics/1334218/japan-impression-video-advertisements-by-device/
Carta Communications, Impression of video advertisements in Japan as of September 2021, by device Statista, https://www.statista.com/statistics/1334218/japan-impression-video-advertisements-by-device/ (last visited May 28, 2023)
Impression of video advertisements in Japan as of September 2021, by device [Graph], Carta Communications, February 28, 2022. [Online]. Available: https://www.statista.com/statistics/1334218/japan-impression-video-advertisements-by-device/