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Global buyer preference for product discovery via social media 2021, by generation

Share of global shoppers who think social platforms are a better place to find out about a new product than online search in 2021, by generation

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Source

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Release date

July 2021

Region

Worldwide

Survey time period

as of July 2021

Number of respondents

20,000 consumers*

Supplementary notes

* The study was conducted by combining Foresight Factory's proprietary data methodologies and existing trends intelligence, with newly commissioned quantitative and qualitative research across 12 global markets (UK, US, Canada, Australia, France, Germany, Italy, Netherland, Norway, Japan, Saudi Arabia and UAE).

To the statement: "I think social platforms are a better place to find out about new products than searching online".
The source does not specify the date and type of survey.

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Statistics on "Social commerce in the United States"

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