Main reasons to unsubscribe to SVOD services in Hong Kong 2021
Rakuten Insight in May 2021, increasing subscription fee was the most common reason among respondents who were planning to unsubscribe their subscription video-on-demand (SVOD) services in the next three months. The same surveyed found that those who intended to stop paying for SVOD services in the next three months in Hong Kong accounted for 17 percent among the surveyed SVOD users.
According to a Hong Kong consumer survey conducted by