Main reasons to unsubscribe to SVOD services in Hong Kong 2024

Leading reasons to cancel subscription video-on-demand (SVOD) services in Hong Kong as of June 2024

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Release date

September 2024

Region

Hong Kong

Survey time period

13 to 30 June, 2024

Number of respondents

264 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
If you are intended to cancel your subscription to SVOD services, why are you planning to do so? (choose all that apply)

The question was asked among 155 female and 109 male respondents.

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