U.S. user engagement on short video platform 2022

Published by Laura Ceci, Nov 7, 2023
In September 2022, social media users in the United States generated two billion likes and interactions on Instagram Reels. In comparison, TikTok generated approximately one billion likes in the examined period. Content posted on YouTube's own short-video feature - YouTube Shorts - generated 29 million likes in the examined period.

Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022 (in millions)

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Release date

December 2022

Region

United States

Survey time period

September 2022

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Statistics on " Online video in the United States "

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Topics

Online video usage in the United StatesSocial media usage in the United StatesNetflixStreaming in the United StatesYouTube
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