During a 2021 survey, over 78 percent of responding social media users aged 16 to 34 from the United States stated social media had directed them to make a purchase at least once. The phenomenon of making purchases via social channels is called social commerce. It was estimated that there were over 90 million social commerce buyers in the United States in 2021.
Share of social media users that have been driven by social media to make a purchase in the United States as of April 2021
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GRIN. (April 21, 2021). Share of social media users that have been driven by social media to make a purchase in the United States as of April 2021 [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/1271830/social-media-marketing-effectiveness-usa/
GRIN. "Share of social media users that have been driven by social media to make a purchase in the United States as of April 2021." Chart. April 21, 2021. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/1271830/social-media-marketing-effectiveness-usa/
GRIN. (2021). Share of social media users that have been driven by social media to make a purchase in the United States as of April 2021. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/1271830/social-media-marketing-effectiveness-usa/
GRIN. "Share of Social Media Users That Have Been Driven by Social Media to Make a Purchase in The United States as of April 2021." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/1271830/social-media-marketing-effectiveness-usa/
GRIN, Share of social media users that have been driven by social media to make a purchase in the United States as of April 2021 Statista, https://www.statista.com/statistics/1271830/social-media-marketing-effectiveness-usa/ (last visited December 08, 2024)
Share of social media users that have been driven by social media to make a purchase in the United States as of April 2021 [Graph], GRIN, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/1271830/social-media-marketing-effectiveness-usa/
