Most popular e-commerce platforms for buying at online shopping events in Taiwan 2022
According to a survey among Taiwanese consumers in the fourth quarter of 2022, an overwhelming 86 percent of respondents said they chose to buy from horizontal e-commerce platforms when participating in online sales events. In comparison, nearly 12 percent of respondents said they use social commerce platforms during shopping events. The same survey also revealed that Singles' Day is the most-participated shopping event in Taiwan.