Average video view rate India 2021, by influencer
A 2021 report on influencer marketing in India indicated that the type of creators with the highest rate of video viewership at 60 percent were nano influencers, who had the least number of followers but the highest level of engagement. Micro influencers ranked second with an average video view rate of over 57 percent. The latter group are often characterized as authentic and credible while also being affordable for brands to create awareness.