Consumers who bought a product/service promoted by virtual influencers U.S. 2022

Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022

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Release date

March 2022


United States

Survey time period

March 1 to 29, 2022

Number of respondents

1,044 respondents

Age group

18 years and older

Supplementary notes

Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."

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