Between January and June 2023 in the United States, YouTube influencers with an audience of between 100,000 and 250,000 thousand followers had an average engagement rate of 52.48 percent. YouTube influencers with over one million followers achieved an engagement rate of 141 percent.
Engagement rates of influencers on YouTube in the United States in 1st half 2023, by number of followers
Characteristic
Engagement rate
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Affable.ai. (June 14, 2023). Engagement rates of influencers on YouTube in the United States in 1st half 2023, by number of followers [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1400228/youtube-engagement-influencers-followers/
Affable.ai. "Engagement rates of influencers on YouTube in the United States in 1st half 2023, by number of followers." Chart. June 14, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1400228/youtube-engagement-influencers-followers/
Affable.ai. (2023). Engagement rates of influencers on YouTube in the United States in 1st half 2023, by number of followers. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1400228/youtube-engagement-influencers-followers/
Affable.ai. "Engagement Rates of Influencers on Youtube in The United States in 1st Half 2023, by Number of Followers." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/1400228/youtube-engagement-influencers-followers/
Affable.ai, Engagement rates of influencers on YouTube in the United States in 1st half 2023, by number of followers Statista, https://www.statista.com/statistics/1400228/youtube-engagement-influencers-followers/ (last visited September 01, 2024)
Engagement rates of influencers on YouTube in the United States in 1st half 2023, by number of followers [Graph], Affable.ai, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/1400228/youtube-engagement-influencers-followers/