Marketing channels influencing online purchase decisions in the U.S. 2022

Published by
Valentina Dencheva,
Jan 6, 2023
According to a survey conducted in the United States in 2022, email marketing is still the most effective online marketing tactic. About 45 percent of e-shoppers are influenced by general e-mails from online retailers, as e-mail marketing keeps the consumer in shopping mode and the communication active. Another successful marketing strategy is receiving catalogs and printed material via mail. It greatly affected consumers' online buying behavior, over four of ten survey respondents reported purchasing because of this marketing material.

Marketing channels influencing online purchase decisions in the United States in 2022

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Release date

May 2022

Region

United States

Survey time period

May 2022

Number of respondents

1,015 respondents

Supplementary notes

This question was phrased by the source as follows: "Which of the following marketing efforts influence your decision to make online purchases? Please select all that apply".
The source does not indicate the methodology of the survey.

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