Try our corporate solution for free!

Influencer marketing penetration rate in the U.S. 2019-2022

Published by Statista Research Department, Feb 23, 2022
In 2021, 67.9 percent of U.S. marketers in companies larger than 100 employees were expected to use influencers for marketing purposes. On the global level, the influencer marketing market was valued at 6.5 billion U.S. dollars in 2019.

Influencer marketing usage rate in the United States from 2019 to 2022

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts
View for free

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

© Statista 2022
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2020

Region

United States

Survey time period

2013 to 2020

Special properties

among companies with 100+ employees; includes use of any proprietary public-facing social media tools for marketing purposes, including blogs, microblogs, photo and video-sharing, podcasts, ratings and reviews, social games, social networks, virtual worlds, wikis, etc.; includes organic and paid functions

Supplementary notes

* Forecast.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Influencer marketing in the United States"

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Further Content: You might find this interesting as well

Statistics

Topics

Influencer marketing in the U.S.Social media marketing worldwideInstagram marketing and advertisingContent marketingInfluencer marketing worldwide
Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Menu