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Influencer marketing penetration rate in the U.S. 2019-2022

Published by Statista Research Department, Jan 29, 2021
In 2021, 67.9 percent of U.S. marketers in companies larger than 100 employees were expected to use influencers for marketing purposes. On the global level, the influencer marketing market was valued at 6.5 billion U.S. dollars in 2019.

Influencer marketing usage rate in the United States from 2019 to 2022

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Source

Release date

November 2020

Region

United States

Survey time period

2013 to 2020

Special properties

among companies with 100+ employees; includes use of any proprietary public-facing social media tools for marketing purposes, including blogs, microblogs, photo and video-sharing, podcasts, ratings and reviews, social games, social networks, virtual worlds, wikis, etc.; includes organic and paid functions

Supplementary notes

* Forecast.

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