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Average amount paid per influencer marketing post in the U.S. 2021, by ethnicity

Published by Statista Research Department, Oct 19, 2022
In 2021, Asian influencers in the United States charged on average 2.97 thousand U.S. dollars per post, whereas African American influencers charged on average 2.55 thousand. Caucasian influencers earned the least, with 2.17 thousand dollars per post.

Average cost paid per influencer marketing post in the United States in 2021, by ethnicity (in U.S. dollars)

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Release date

February 2022

Region

United States

Survey time period

2021

Special properties

on IZEA platform only; broader industry metrics may vary

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Statistics on " Influencer marketing in the United States "

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Statistics on Influencer marketing in the United States

Overview

7

Budget & costs

5

Doing business

6

Market leaders

8

Consumer perspective

8

Further related statistics

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram marketing and advertisingContent marketingInfluencer marketing worldwide
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