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Average amount paid per influencer marketing post in the U.S. 2020, by ethnicity

In 2020, African American influencers were most likely to get paid more per branded post than Caucasian ones, with differences in costs reaching 61 percent. At the same time, Hispanic influencers placed somewhere in between, earning on average 1.33 thousand U.S. dollars per post.

Average cost paid per influencer marketing post in the United States in 2020, by ethnicity

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Source

Release date

January 2021

Region

United States

Survey time period

2020

Special properties

on IZEA platform only; broader industry metrics may vary

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Statistics on "Influencer marketing"

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