In 2020, African American influencers were most likely to get paid more per branded post than Caucasian ones, with differences in costs reaching 61 percent. At the same time, Hispanic influencers placed somewhere in between, earning on average 1.33 thousand U.S. dollars per post.
Average cost paid per influencer marketing post in the United States in 2020, by ethnicity (in U.S. dollars)
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Izea. (January 26, 2021). Average cost paid per influencer marketing post in the United States in 2020, by ethnicity (in U.S. dollars) [Graph]. In Statista. Retrieved April 11, 2021, from https://www.statista.com/statistics/1092742/cost-per-influencer-post-usa-ethnicity/
Izea. "Average cost paid per influencer marketing post in the United States in 2020, by ethnicity (in U.S. dollars)." Chart. January 26, 2021. Statista. Accessed April 11, 2021. https://www.statista.com/statistics/1092742/cost-per-influencer-post-usa-ethnicity/
Izea. (2021). Average cost paid per influencer marketing post in the United States in 2020, by ethnicity (in U.S. dollars). Statista. Statista Inc.. Accessed: April 11, 2021. https://www.statista.com/statistics/1092742/cost-per-influencer-post-usa-ethnicity/
Izea. "Average Cost Paid per Influencer Marketing Post in The United States in 2020, by Ethnicity (in U.S. Dollars)." Statista, Statista Inc., 26 Jan 2021, https://www.statista.com/statistics/1092742/cost-per-influencer-post-usa-ethnicity/
Izea, Average cost paid per influencer marketing post in the United States in 2020, by ethnicity (in U.S. dollars) Statista, https://www.statista.com/statistics/1092742/cost-per-influencer-post-usa-ethnicity/ (last visited April 11, 2021)