During a 2023 survey conducted among creators based in the United States, 14.6 percent of them said that finding brand deals was their biggest challenge. Another 13.8 percent pointed towards pricing negotiations as their greatest challenge for the same year. Diversity, equity and inclusion (DEI) was selected by 3.5 percent of content creators.
Main challenges for creators in the United States as of April 2023
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The Influencer Marketing Factory. (April 10, 2023). Main challenges for creators in the United States as of April 2023 [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1396539/creators-biggest-challenges-us/
The Influencer Marketing Factory. "Main challenges for creators in the United States as of April 2023." Chart. April 10, 2023. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1396539/creators-biggest-challenges-us/
The Influencer Marketing Factory. (2023). Main challenges for creators in the United States as of April 2023. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1396539/creators-biggest-challenges-us/
The Influencer Marketing Factory. "Main Challenges for Creators in The United States as of April 2023." Statista, Statista Inc., 10 Apr 2023, https://www.statista.com/statistics/1396539/creators-biggest-challenges-us/
The Influencer Marketing Factory, Main challenges for creators in the United States as of April 2023 Statista, https://www.statista.com/statistics/1396539/creators-biggest-challenges-us/ (last visited November 15, 2024)
Main challenges for creators in the United States as of April 2023 [Graph], The Influencer Marketing Factory, April 10, 2023. [Online]. Available: https://www.statista.com/statistics/1396539/creators-biggest-challenges-us/