Social media activities creating a positive brand perception U.S. 2022, by gender

Published by Valentina Dencheva, Jan 6, 2023
During a 2022 survey in the United States, 76 percent of responding women and 70 percent of responding men stated that offers or promotions posted on social media channels created a positive brand perception. According to 26 percent of women and 27 percent of men, memes and jokes posted by brands achieved that purpose, too.

Social media activities creating a positive brand perception according to consumers in the United States as of June 2022, by gender

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "Which of the following things that brands share on their social media channels has a positive impact on how you perceive their brand?"
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Influencer marketing in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Influencer marketing in the United States

Overview

7

Budget & costs

5

Doing business

6

Market leaders

8

Consumer perspective

8

Further related statistics

21

Further Content: You might find this interesting as well

Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram marketing and advertisingContent marketingInfluencer marketing worldwide
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu