During a survey conducted in 2022, 36 percent of responding marketing professionals stated their content marketing teams consisted of one, two, or three people; 14 percent said their teams had more between 11 and 20 content marketing specialists. On the other hand, 19 percent stated their organizations did not have a dedicated content team or person.
Number of people working in content marketing teams worldwide in 2022
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Statistics on Content marketing worldwide
Overview
6
- Premium Statistic Content marketing revenue worldwide 2018-2026
- Premium Statistic Companies with a content marketing strategies worldwide 2019-2021
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
- Premium Statistic Channels used for marketing content promotion worldwide 2022
- Premium Statistic Content marketing technologies used worldwide 2022
- Premium Statistic Leading areas of interest for B2B content marketers worldwide 2022
Budgets
4
Goals
3
Tactics
7
- Premium Statistic Content types used for marketing worldwide 2022
- Premium Statistic Types of marketing content services outsourced most often worldwide 2022
- Premium Statistic Top tactics helping global content marketers boost position in search rankings 2022
- Premium Statistic Ways online content is used to drive revenues worldwide 2022
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2022
- Premium Statistic Social media types used by B2B marketers worldwide 2022
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
Metrics
4
Effectiveness
6
- Premium Statistic Popularity of measuring content marketing ROI worldwide 2022
- Premium Statistic Content marketing strategy effectiveness worldwide 2022
- Premium Statistic Leading approaches to content-led communications worldwide 2022
- Premium Statistic Leading uses of content-led advertising worldwide 2022
- Premium Statistic Top social media for marketing content distribution worldwide 2022
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
Employment
3
Further related statistics
21
- Content marketing spending worldwide 2022
- Goals achieved with use of B2C content marketing North America 2022
- Content marketing strategy effectiveness worldwide 2022
- Change in content marketing budgets worldwide 2023
- Content marketing technologies used worldwide 2022
- Marketers who track content marketing metrics worldwide 2022
- Top purposes of content marketing worldwide in 2022
- Most sought-after skillsets in content marketing worldwide 2022
- Content marketing revenue worldwide 2018-2026
- Leading content marketing investment areas for B2B marketers worldwide 2022
- Most common content marketing effectiveness evaluation methods in Russia 2022
- Organizational goals achieved with use of B2B content marketing worldwide 2022
- Content marketing use purposes in Russia 2022, by advertiser type
- Tools used to measure content marketing performance worldwide 2022
- Top types of in-house content marketing specialists employed worldwide 2022
- Reasons for the success of content marketing in Denmark 2021
- Tools for measuring content marketing ROI worldwide 2022
- Content marketing types used in B2B communications worldwide 2021
- Companies with a content marketing strategies worldwide 2019-2021
- Content marketing challenges among companies in Denmark 2021
- Content marketing types used in B2C communications North America 2021
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Semrush. (February 7, 2022). Number of people working in content marketing teams worldwide in 2022 [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/1304628/number-content-marketers/
Semrush. "Number of people working in content marketing teams worldwide in 2022." Chart. February 7, 2022. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/1304628/number-content-marketers/
Semrush. (2022). Number of people working in content marketing teams worldwide in 2022. Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/1304628/number-content-marketers/
Semrush. "Number of People Working in Content Marketing Teams Worldwide in 2022." Statista, Statista Inc., 7 Feb 2022, https://www.statista.com/statistics/1304628/number-content-marketers/
Semrush, Number of people working in content marketing teams worldwide in 2022 Statista, https://www.statista.com/statistics/1304628/number-content-marketers/ (last visited March 22, 2023)
Number of people working in content marketing teams worldwide in 2022 [Graph], Semrush, February 7, 2022. [Online]. Available: https://www.statista.com/statistics/1304628/number-content-marketers/