Share of people who trust ads from selected industries in the U.S. 2021

Perception of trustworthiness of advertising from selected industries according to consumers in the United States as of December 2021

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Release date

January 2022


United States

Survey time period

December 2021

Number of respondents


Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Depending on the market the sample size varied between 513 and 2,172; the source did not provide the exact sample number for this country.
Question: Thinking specifically about the claims made for products and services in advertising, please select the three sectors which you think are the most honest/reliable in their advertising and marketing?

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