Share of adults who find linear TV ads to be effective in the U.S. 2021, by gender
According to a survey among adults in the United States in September 2021, 13 percent of female and 19 percent of male respondents said they found ads on linear TV (cable and broadcast) to be very effective in convincing people to buy a product or service. Linear TV ads were found to not be effective at all by 12 percent of female and 11 percent of male respondents.