According to a survey among adults in the United States in September 2021, 13 percent of female and 19 percent of male respondents said they found ads on linear TV (cable and broadcast) to be very effective in convincing people to buy a product or service. Linear TV ads were found to not be effective at all by 12 percent of female and 11 percent of male respondents.
Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by gender
Question: "How effective do you think the following types of ad experiences are when it comes to convincing people to purchase a product or service? Ads on linear TV (cable/broadcast)" Number of respondents identifying as female: 1,138. Number of respondents identifying as male: 1,062.
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Morning Consult. (September 11, 2021). Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by gender [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1307011/linear-tv-advertising-effectiveness-by-gender-us/
Morning Consult. "Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by gender." Chart. September 11, 2021. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1307011/linear-tv-advertising-effectiveness-by-gender-us/
Morning Consult. (2021). Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by gender. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1307011/linear-tv-advertising-effectiveness-by-gender-us/
Morning Consult. "Share of Adults Who Find Ads on Linear Tv to Be Effective in The United States as of September 2021, by Gender." Statista, Statista Inc., 11 Sep 2021, https://www.statista.com/statistics/1307011/linear-tv-advertising-effectiveness-by-gender-us/
Morning Consult, Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by gender Statista, https://www.statista.com/statistics/1307011/linear-tv-advertising-effectiveness-by-gender-us/ (last visited November 05, 2024)
Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by gender [Graph], Morning Consult, September 11, 2021. [Online]. Available: https://www.statista.com/statistics/1307011/linear-tv-advertising-effectiveness-by-gender-us/