A 2021 digital marketing survey revealed that AI marketing was the most exciting trend among Chinese advertisers, with 44 percent of respondents planning to include it into their marketing strategies within the next two years. As for the ongoing trend, private traffic operation was the most adopted strategy among surveyed advertisers.
Share of advertisers using or planning to include new marketing concepts in China as of November 2021
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Ongoing
In 2 years' plan
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Baidu, & Miaozhen Systems, & Various sources (Global Digital Marketing Summit, China Advertising Association, Tread Consulting). (April 2, 2022). Share of advertisers using or planning to include new marketing concepts in China as of November 2021 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1307578/china-trendy-marketing-concepts/
Baidu, und Miaozhen Systems, und Various sources (Global Digital Marketing Summit, China Advertising Association, Tread Consulting). "Share of advertisers using or planning to include new marketing concepts in China as of November 2021." Chart. April 2, 2022. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1307578/china-trendy-marketing-concepts/
Baidu, Miaozhen Systems, Various sources (Global Digital Marketing Summit, China Advertising Association, Tread Consulting). (2022). Share of advertisers using or planning to include new marketing concepts in China as of November 2021. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1307578/china-trendy-marketing-concepts/
Baidu, and Miaozhen Systems, and Various sources (Global Digital Marketing Summit, China Advertising Association, Tread Consulting). "Share of Advertisers Using or Planning to Include New Marketing Concepts in China as of November 2021." Statista, Statista Inc., 2 Apr 2022, https://www.statista.com/statistics/1307578/china-trendy-marketing-concepts/
Baidu & Miaozhen Systems & Various sources (Global Digital Marketing Summit, China Advertising Association, Tread Consulting), Share of advertisers using or planning to include new marketing concepts in China as of November 2021 Statista, https://www.statista.com/statistics/1307578/china-trendy-marketing-concepts/ (last visited September 15, 2024)
Share of advertisers using or planning to include new marketing concepts in China as of November 2021 [Graph], Baidu, & Miaozhen Systems, & Various sources (Global Digital Marketing Summit, China Advertising Association, Tread Consulting), April 2, 2022. [Online]. Available: https://www.statista.com/statistics/1307578/china-trendy-marketing-concepts/
